Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Confident and Direct, Playful and Youthful, Informative and Helpful

Brand Values

• •Accessibility/Democratization of Luxury
• •Quality
• •Honesty and Transparency
• •Customer Satisfaction
• •Ethical Practices
• •Passion for Perfume

Best Practices

• •Always Emphasize Value without Undermining Quality: The core message is "luxury for less." Highlight the smart, savvy aspect of choosing Divain, focusing on the high quality of the equivalent scents.
• •Be Confident but Approachable: Use direct and clear language about the nature of "equivalent" perfumes. Maintain a friendly, helpful, and sometimes playful tone, especially on social media, to connect with the audience.
• •Leverage Transparency and Trust-Builders: Continuously remind customers about the "Try & Buy" policy, cruelty-free, and vegan aspects. This honesty builds credibility.
• •Speak the Customer's Language: Use terms like "DIVAINER" to create a sense of community. Engage with user comments and incorporate user-generated content to show authenticity. Adapt the tone slightly for different platforms (e.g., more playful on TikTok, slightly more polished on the website).
• •Focus on the Experience and Emotion: Perfume is aspirational. Describe the scents, the feelings they evoke ("smell fantastic, but also make you feel elegant and sophisticated"), and how they fit into the customer's lifestyle and desire to express themselves.

Social Perception

Smart Choice for Savvy Shoppers, Good Quality for the Price, Trustworthy (largely due to "Try & Buy"), Trendy and In-the-Know, Some Skepticism

Copy Examples

• •✨ Stop dreaming about that iconic scent, start WEARING it! 😉 Our NEWEST arrival captures the essence of [Famous Perfume Name], without the designer price tag. Luxurious, long-lasting, and oh-so-you. Tap to explore & remember our Try & Buy guarantee! #DivainParfumsChile #LuxuryForAll #NewScent
• •Why choose just one? 🤔 With Divain, you can build an entire fragrance wardrobe for the price of a single designer bottle! Over 700 high-quality, cruelty-free equivalent perfumes waiting for you. Smell amazing, save smarter. Shop now & get a free sample to try! #DivainCL #PerfumeDupes #SmartLuxury
• •Love it or your money back! ❤️ Try your next signature scent risk-free. Every 100ml Divain perfume comes with a FREE sample. Test it, adore it, or return it—no questions asked (almost!). That's the Divain promise. #TryAndBuy #ConfidenceInAClick
• •My bank account seeing me add another Divain perfume to my cart vs. Me knowing I smell like a million bucks for under 20 lucas 😎💅 Who can relate? 👇 #DivainParfums #PerfumeHacks #AffordableFabulous #Chile
• •Hey DIVAINER! 👋 Your obsession-worthy scent is calling. [Bestselling Divain Perfume Name], inspired by [Famous Perfume], is flying off the shelves! ✨ Experience the [describe key notes, e.g., 'alluring blend of vanilla and jasmine'] that everyone's talking about. Cruelty-free, vegan, and undeniably captivating. Get yours before it's gone! #SignatureScent #DivainFave