Brand Tone

Aspirational and Confident, Inclusive yet Exclusive, Creative and Story-driven, Energetic and Trendy

Brand Values

• •Individuality
• •Quality
• •Creativity
• •Value
• •Accessibility (in luxury)
• •Authenticity

Best Practices

• •Develop a Core Messaging Guide: Document key brand phrases, value propositions ("accessible exclusivity," "tell your story"), and a list of "do's and don'ts" for language to ensure everyone writing for the brand is aligned.
• •Emphasize Individuality and Storytelling: Consistently weave the idea of personal expression and narrative into product descriptions, social media captions, and email marketing. Ask questions that encourage customers to think about how the clothing fits their life and style.
• •Balance Aspiration with Accessibility: While using confident and elevated language to describe the design and quality, ensure the call to actions and pricing information remain clear and approachable, reinforcing the "accessible luxury" value.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the photography and videography. If the visuals are vibrant and energetic (like on TikTok), the copy should reflect that energy while still laddering up to the core values of quality and individuality.
• •Engage Authentically: When interacting with customers on social media or in reviews, respond in a way that reinforces the brand's values. Be appreciative, helpful, and maintain the creative and confident yet inclusive tone.

Social Perception

Aims to attract a fashion-conscious audience, including parents interested in stylish children's wear. The brand presents itself as an alternative to mainstream luxury that may prioritize profit over creativity. Suggests a desire to build a community around their values.

Copy Examples

• •Headline: Don't Just Wear Clothes. Tell Your Story. Body: Kelektiv Brand isn't about fitting in; it's about standing out. Discover limited-edition designs crafted with exceptional quality, because your individuality is the ultimate luxury. Explore accessible exclusivity.
• •Headline: NYC Heart. Global Soul. Your Style. Body: Inspired by the vibrant pulse of New York City, Kelektiv Brand brings you fashion that's as unique as you are. Experience the art of self-expression with pieces that blend quality craftsmanship with creative design.
• •Headline: Redefine Luxury. Embrace You. Body: Who says exclusive has to be elusive? Kelektiv Brand offers thoughtfully designed apparel that celebrates your personal style without the traditional luxury markup. Quality, creativity, and individuality – that's our promise.
• •Headline (For Kids' Collection on TikTok/Social Media): Little Style Icons in the Making. Body: Unleash their personality! Kelektiv Kids brings comfort, quality, and a touch of NYC cool to your little one's wardrobe. Shop the collection and let their story shine. #KelektivKids #StyleForMinis
• •Headline: More Than a Label. It's a Kelektiv. Body: Join a movement that values true exclusivity – the kind that comes from authentic design and individual expression. At Kelektiv Brand, we create more than just clothes; we craft the pieces that become part of your narrative.