Tono de Marca

Aspirational and Quality-Focused

Valores de Marca

• •Quality
• •Variety/Selection
• •Customer Satisfaction
• •Elegance/Style
• •Accessibility (within its market)

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., sophisticated yet approachable, inspiring, confident), keywords (e.g., "royal," "premium," "elegance," "craftsmanship," "inspire"), and style preferences (e.g., use of emojis, sentence length, formality).
• •Focus on "Royal" Values: Consistently weave in language that reflects the "royal" aspect – emphasizing quality, superior feel, exclusivity (where appropriate), and the luxurious experience of using the fabrics.
• •Speak to Aspirations: Frame product benefits not just around the fabric itself, but what it enables the customer to create and how it makes them feel (e.g., confident, elegant, creative).
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy on social media and the website aligns with the quality and aesthetic presented in the product photography and overall visual branding. For instance, if images are luxurious, the copy should match.
• •Engage Authentically: When interacting with customers online (comments, messages), maintain the established brand tone. If it's elegant and helpful, ensure responses reflect this, avoiding overly casual or off-brand slang. Personalize where possible while upholding the brand's character.

Percepción Social

Customers value quality of material, accurate descriptions, prompt shipping, and good customer service. The brand's own social media (Facebook, Instagram) would be the primary source for this, analyzing comments, shares, and user-generated content.

Ejemplos de Copy

• •Homepage Banner: "Drape Yourself in Luxury. Discover WeRoyal Fabrics – Where Quality Meets Elegance."
• •Product Description (for a silk fabric): "Unleash Your Inner Designer with Our Royal Silk Collection. Each yard whispers sophistication, promising a creation as unique as you are. Feel the unparalleled softness and witness the luminous sheen that only the finest silk can offer."
• •Instagram Caption (showcasing a new collection): "New Hues, Endless Possibilities ✨ Our latest collection has just arrived, brimming with textures and colours to ignite your creativity. What masterpiece will you create? #WeRoyalFabrics #NewCollection #FabricLove #LuxuryTextiles #SewingInspiration"
• •Facebook Post (customer spotlight): "We are captivated by @[CustomerUsername]'s stunning creation using our Premium Cotton! It’s an honour to be part of your creative journey. Share your WeRoyal makes with us using #WeRoyalCreations for a chance to be featured! #CustomerLove #MadeWithWeRoyal #FabricCommunity"
• •Email Newsletter Subject Line: "Exclusive: Your First Look at Our Regal Winter Collection + Style Inspiration!"