Brand Tone

Expert, Passionate, Reliable, Helpful, and Direct

Brand Values

• •Expertise & Experience
• •Quality
• •Customer Support & Guidance
• •Passion for Sailing
• •Reliability
• •Accessibility

Best Practices

• •Prioritize Expertise: Always communicate from a position of knowledge. Use precise sailing terminology where appropriate (while ensuring clarity for less experienced sailors). Back up claims with experience (e.g., "With 60 years on the water...").
• •Inject Passion: Let the love for sailing shine through. Use evocative language that resonates with the joy and freedom of being on the water. Phrases like "feel the thrill," "your next adventure," or "passion for the sea" can be effective.
• •Emphasize Reliability and Quality: Consistently mention the quality of products, the reputation of distributed brands, and the dependability of your service. Use words like "trusted," "durable," "performance," and "expert-selected."
• •Maintain a Helpful and Approachable Stance: Even with expertise, ensure the tone is welcoming and supportive, especially for those new to sailing. Offer guidance, and make it clear that customer questions are welcome.
• •Be Direct and Informative: Provide clear, concise, and accurate information about products and services. Avoid overly complex jargon where simpler terms suffice, ensuring the message is easily understood by the target French-speaking audience. Testimonials and FAQs are good tools for this.

Social Perception

Trusted Supplier, Go-To Resource for Light Sailing, Supportive of the Sailing Community, Efficient, Long-standing, serious, and knowledgeable player in the French sailing equipment market.

Copy Examples

• •Homepage Banner: "Your Passion, Our Expertise. For over 60 years, Yachting Thommeret has equipped light sailing enthusiasts with the finest gear. Sail with confidence."
• •Product Category Intro (e.g., Rigging): "The Heart of Your Sailboat. Discover our curated selection of high-performance rigging from leading brands. Built for reliability, designed for your next adventure on the water."
• •About Us Snippet: "More Than Just Equipment – We're Sailors at Heart. At Yachting Thommeret, our passion for the sea drives us to provide not only top-quality gear but also the expert advice you need to make the most of every moment on your dinghy or catamaran."
• •Social Media Post (New Product): "Just Arrived! The new [Product Name] by [Brand] is here to elevate your sailing experience. Engineered for [Key Benefit 1] and [Key Benefit 2]. Our experts are ready to tell you all about it! #LightSailing #YachtingThommeret #SailingGear #[RelevantBrand]"
• •Customer Service Promise: "Need a hand choosing the right cleat or life jacket? Our experienced team is just a call or click away. We speak your language – the language of sailing. Get expert advice you can trust."