Brand Tone

Friendly & Approachable, Community-Focused, Playful & Fun-Loving, Inclusive

Brand Values

• •Connection
• •Fun & Enjoyment
• •Passion for Soccer
• •Creativity & Innovation
• •Inclusivity

Best Practices

• •Use relatable soccer terminology (footy, squad, starting lineup, goal) and an enthusiastic, informal tone that resonates with them.
• •Use words like "squad," "fam," "community," "connect," and "together."
• •Inject Fun and Playfulness: Don't be afraid to use humor, emojis, and light-hearted banter in your copy, reflecting the nature of the games themselves.
• •Authenticity builds trust.
• •While the style of content may vary by platform, the core tone should remain recognizable.

Social Perception

Based on their social media presence and website testimonials, the brand appears to be perceived positively by its engaged audience.

Copy Examples

• •GIVE&GO: Bringing people together from all over the world and building a community through fun and games.
• •Inspiring connection, sparking laughter, and growing the game on and off the pitch.
• •A simple game turned into a fun way to share soccer memories, learn about the sport, and make fun of our friends.
• •Creating a safe space to share, learn, and connect on a deeper level with your ⚽ fam.
• •Their story highlights a personal origin: the founders couldn't find any fun soccer card games, so they created their own.