Brand Tone

Inspirational, Mindful, Positive, Youthful, Approachable

Brand Values

• •Growth
• •Positivity
• •Conscious Choices/Mindfulness
• •Quality
• •Simplicity & Timeless Style
• •Sustainability
• •Integrity
• •Wisdom
• •Community/Connection

Best Practices

• •Infuse copy with values like growth, positivity, and sustainability: 'Made with care, chosen by you.'
• •Embrace 'Sunshine' Language: Use optimistic, light, and inspiring words and phrases to evoke the 'sunshine state of mind'.
• •Connect the clothing to the idea of personal journey and positive habits.
• •Use a supportive, friendly tone rather than a directive one.
• •Be Authentic and Transparent, especially regarding sustainability and origins.

Social Perception

Perceived positively for 'vibes,' comfort, and modern style. A lifestyle brand promoting a 'sunshine state of mind'. Differentiation from other 'HabitSeed' entities through focus on apparel and a Sydney/Vietnam origin story. Emphasis on sustainability is likely to be well-received by conscious consumers.

Copy Examples

• •Like life, style is about choices.
• •Let's grow together.
• •Inspire growth, nurture positivity.
• •Every day is a chance to grow.
• •Follow the vibes.