Brand Tone

friendly, encouraging, and customer-focused

Brand Values

• •Quality and Functionality
• •Style and Modernity
• •Customer Satisfaction
• •Empowerment and Confidence
• •Accessibility/Affordability

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer and their experience, benefits, and aspirations.
• •Use Positive and Encouraging Language: Incorporate words that inspire, motivate, and create a sense of community and support. Words like "strong," "confident," "amazing," "crush," "shine," and "discover" can be effective.
• •Highlight Key Differentiators Consistently: Regularly mention unique selling propositions like Danish design/warehouse, fast delivery, high-quality materials, and excellent customer service/Trustpilot rating.
• •Keep it Clear, Concise, and Relatable: Avoid overly technical jargon. Use language that is easy to understand and resonates with the everyday experiences and fitness goals of their target audience (women).
• •Maintain a Friendly and Approachable Voice: Even when discussing product features or promotions, ensure the tone remains welcoming and personal, as if speaking directly to a friend. Incorporate emojis where appropriate to enhance a friendly feel, especially on social media.

Social Perception

Positive customer feedback, strong online reputation, active social media presence.

Copy Examples

• •Feel strong, look amazing! ✨ Our new [Product Name] collection is designed for your toughest workouts and your most stylish moments. Experience the perfect blend of comfort and confidence. Shop now and get moving! #CBLFitness #ActiveWomen
• •Ready to crush your fitness goals? 💪 Our [Product Type, e.g., Scrunch Leggings] are here to support you every step (and squat!) of the way. Designed in Denmark for ultimate performance and style. Fast delivery, happy workouts! [Link] #WorkoutInStyle #DanishDesign
• •Don't just work out, shine! 🌟 Our [Specific Product, e.g., AirMotion Sports Bra] offers the perfect support and a flattering fit, so you can focus on being your best. Join our community of confident women! #FitnessFashion #StrongIsBeautiful
• •Why choose between comfort and style when you can have both? 😍 CBL-Fitness brings you high-quality activewear that feels as good as it looks. Check out our latest arrivals and enjoy fast shipping from our Danish warehouse! [Link] #ActiveLifestyle #FeelGoodLookGood
• •Your workout wardrobe deserves an upgrade! 😉 Discover our customer-favorite [Product Category, e.g., seamless tights] – loved for their amazing fit and lasting quality. See what the hype is about! Rated 4.9 on Trustpilot! [Link] #TopRatedFitness #InvestInYourself