Brand Tone

Funny, sarcastic, lighthearted, and caring. A blend of sass with relatability, aiming to connect through shared sentiments and humor, with a celebratory undertone for personalized items.

Brand Values

• •Humor & Self-Expression: Providing products that allow customers to express their personality and sense of humor.
• •Personalization & Thoughtfulness: Offering customizable gifts that add a personal touch and show care.
• •Relatability: Connecting with customers through shared experiences and sentiments, particularly around family life and personal interests.
• •Customer Satisfaction: Prioritizing a positive customer experience.
• •Making People Smile: Every design is crafted to make someone smile, feel seen, or understood.

Best Practices

• •Use contractions, colloquialisms (where appropriate for the target audience), and address the customer directly using 'you'.
• •Stay Consistent Across All Channels: Ensure the witty, friendly, and slightly sarcastic voice is present in website copy, product descriptions, social media captions, email marketing, and even customer service interactions.
• •Create brand voice guidelines to help maintain this consistency.
• •Emphasize humor and relatability in all messaging.
• •Highlight the personalization options and thoughtfulness behind the products.

Social Perception

Zazations is perceived as a reliable source of funny and sarcastic products for men and women, as well as custom products for the whole family. They are known for unique, high-quality gifts, excellent customer service, and relatable, trendy designs.

Copy Examples

• •Product Description: 'Fuck You You Fucking Fuck T-Shirt'
• •Product Description: 'I've Seen More Private Parts Than a Hooker'
• •Collection Name: 'Zen, But Make It Sassy'
• •Tagline: 'Say What You Mean: Wear It, Gift It, Sip From It'
• •Pinterest Category: '#HeavilyMeditated #YogaIsh'