Tono de Marca

Approachable and trustworthy, blending a friendly, familial narrative with professional commitment to quality and transparency. Communication is straightforward and educational, guiding both new and experienced CBD users.

Valores de Marca

• •Quality and Natural Purity
• •Transparency
• •Customer-Centricity and Community
• •Accessibility and Fairness
• •Well-being and Education

Mejores Prácticas

• •Embrace the "Family" Narrative: Consistently use familial and welcoming language ("Mama Kana family," "welcome to the family") to reinforce the sense of community and trust.
• •Balance Friendliness with Professionalism: While the tone is friendly, always ground it in the professionalism of quality, transparency, and safety. Pair "love" and "care" with "quality-tested" and "transparently sourced."
• •Prioritize Education Over Hard Selling: Frame content around helping and guiding the customer. Explain the 'why' behind the products and their benefits for well-being, positioning sales as a natural outcome of informed choice.
• •Maintain Transparency in All Communications: Whether addressing a product feature or a company update, be open and honest. This reinforces the core value of integrity and builds long-term customer loyalty.
• •Use a Consistent Voice Across All Channels: The warm, trustworthy, and slightly nurturing tone should be consistent, whether in an Instagram caption, a customer service email, or a promotional banner. This creates a unified and recognizable brand personality.

Percepción Social

Highly positive, customers praise excellent quality-to-price ratio, natural taste and effects, and service reliability. It's perceived as one of the best CBD sites in France, reliable, high-quality, and a trustworthy, family-run business close to its customers.

Ejemplos de Copy

• •Meet the newest member of the Mama Kana family. Lovingly crafted and 100% natural, our new [Product Name] is here to gently guide your wellness journey. Discover the pure, balanced experience you deserve.
• •From seed to soul. We partner with Europe's finest growers to bring you CBD that's as pure as nature intended. No shortcuts, no synthetics—just the quality our family deserves. #MamaKana #NaturalWellness #CBD
• •A Little Extra Love from Mama Kana ❤️ Because you're part of the family, we're adding a little something extra to your next order. It's our way of saying thank you for trusting us on your path to well-being.
• •Your well-being shouldn't wait. Enjoy 20% off our entire range of natural CBD. The quality you trust, at a price you'll love. Simple, fair, and from the heart.
• •Navigating the world of CBD can feel overwhelming. That's why we're here. At Mama Kana, we believe in clear, honest guidance. Let's explore the benefits of [Topic] together, so you can make the best choice for your balance and peace of mind.