Brand Tone

friendly, approachable, and informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Transparency/Information
• •Community/Connection
• •Sustainability
• •Fair Pricing
• •Support for Cannabis Legalization/Normalization

Best Practices

• •Authenticity is Key: Use genuine language that reflects the friendly, down-to-earth nature of "Ott im Pott." Avoid overly corporate or technical jargon.
• •Focus on Education and Support: Consistently offer helpful information about CBD and its uses, reinforcing the brand's role as a knowledgeable guide.
• •Emphasize Quality and Natural Origins: Regularly highlight the high-quality, natural, and sustainably sourced aspects of the products.
• •Foster Community: Use inclusive language. Engage with customers on social media in a conversational and approachable manner. Share the brand story and values.
• •Maintain a Positive and Welcoming Vibe: Ensure all communications, from website copy to social media posts, reflect the positive and welcoming atmosphere of the physical store.

Social Perception

trustworthy and recommendable source for CBD products

Copy Examples

• •Discover the natural power of CBD with Ott im Pott. Your trusted local shop in Essen for high-quality, feel-good products. Visit us or explore online!
• •Quality you can trust, advice you can count on. At Ott im Pott, we're passionate about helping you find the perfect CBD product for your well-being. Let's chat!
• •More than just a CBD shop, we're a community. Ott im Pott - bringing you the best of nature, sustainably sourced and fairly priced. #OttImPott #CBDEssen
• •Curious about CBD? Our expert team at Ott im Pott in Essen is here to guide you. Explore our wide range of natural oils, flowers, and more. Your journey to balance starts here.
• •From our Pott to yours! 😉 Experience the Ott im Pott difference with premium CBD, friendly service, and a commitment to your satisfaction. Shop local, feel good!