Brand Tone

Informative & Educational, Caring & Empathetic, Trustworthy & Reassuring, Accessible & Supportive

Brand Values

• •Natural Wellness
• •Quality & Efficacy
• •Customer-Centricity
• •Education & Transparency
• •Pioneering Spirit

Best Practices

• •Prioritize Education and Information: Consistently explain the benefits of CBD in a clear, simple, and factual manner. Avoid jargon where possible, or explain it clearly. Focus on how the products can naturally support well-being.
• •Maintain a Caring and Empathetic Voice: Use language that shows understanding of customers' potential ailments and their desire for a better quality of life. Frame product benefits around solutions to their problems.
• •Build Trust Through Transparency: Regularly highlight the quality of ingredients, US sourcing, and any certifications. Be open about what CBD is and how it works, emphasizing its non-psychoactive nature.
• •Be Positive and Empowering: Focus on the positive outcomes and improved lifestyles that customers can achieve. Use testimonials to reinforce this message.
• •Use Clear and Accessible Language: Ensure all communication is easy to understand for a broad audience in Costa Rica. Maintain a helpful and supportive tone across all customer interactions and marketing materials.

Social Perception

CBD Perfect CR is perceived positively as a provider of effective, high-quality CBD products. Customers appreciate the results they experience for various health concerns, including anxiety, insomnia, pain, and for their pets' well-being. The company is seen as caring and having good customer service, which contributes to a trustworthy image. The focus on "natural" and "quality of life" likely resonates well with consumers seeking alternative wellness solutions.

Copy Examples

• •Headline: Rediscover Your Balance, Naturally. Body: Feeling overwhelmed by daily discomforts? CBD Perfect CR offers high-quality, natural CBD oils and products designed to help you manage stress, improve sleep, and enhance your overall well-being. Experience the gentle power of nature. Call to Action: Explore Our Products & Start Your Journey to a Better You.
• •Headline: Give Your Best Friend the Gift of Comfort. Body: Our pets are family. CBD Perfect CR's specially formulated CBD for pets can help ease anxiety, reduce pain, and support their overall health, naturally. Because they deserve to feel their best. Call to Action: Shop CBD for Pets – Trusted by Pet Lovers in Costa Rica.
• •Headline: Quality You Can Trust, Results You Can Feel. Body: At CBD Perfect CR, we're committed to providing Costa Ricans with the purest, most effective CBD. Sourced from certified US growers and rigorously tested, our products are made to improve your quality of life. Call to Action: View Our Certificates & Discover the CBD Perfect Difference.
• •Headline: Sleep Better, Live Fuller. Body: Tired of restless nights? Our natural CBD solutions are reported by users to promote deeper, more restful sleep, helping you wake up refreshed and ready to embrace the day. Call to Action: Find Your Perfect Sleep Aid Today.
• •Headline: Breaking Barriers, Building Wellness in Costa Rica. Body: CBD Perfect CR is proud to be at the forefront, offering a natural path to wellness. Join the growing community of Costa Ricans who have found relief and a better quality of life with our premium CBD products. Call to Action: Learn More About the Benefits of CBD.