Brand Tone

Informative, trustworthy, and focused on wellness and quality

Brand Values

• •Quality
• •Innovation
• •Accessibility & Affordability
• •Education and Advocacy
• •Wellness & Relief
• •Transparency

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits and science of CBD (where appropriate and compliant), reinforcing the brand's role as a knowledgeable authority.
• •Emphasize Quality and Safety: Consistently mention third-party testing, U.S. grown hemp, and manufacturing standards to build and maintain trust.
• •Focus on Solutions and Benefits: Frame product descriptions around how they help improve the customer's quality of life (e.g., better sleep, managed stress, pain relief) rather than just listing ingredients.
• •Maintain an Accessible yet Professional Voice: Use clear, straightforward language that is easy to understand, avoiding overly technical jargon unless explained. The tone should be supportive and empathetic to customer needs.
• •Be Transparent: Clearly communicate product ingredients, CBD spectrum (broad, full), and usage instructions. Link to or mention the availability of lab results to reinforce transparency.

Social Perception

The brand has a reputation for a wide variety of products and is recognized as a significant player in the CBD market. Their commitment to third-party testing and product quality is often highlighted.

Copy Examples

• •Headline: Unlock Your Best Self: Pure, Potent CBD for Everyday Wellness. Body: At cbdMD, we believe well-being starts with trust. That's why our U.S. grown hemp CBD is rigorously third-party tested, ensuring you get the highest quality and consistency in every drop. Discover your path to feeling good.
• •Headline: Rest Deeper, Live Fuller. Experience the cbdMD Sleep Difference. Body: Tired of restless nights? Our specially formulated CBD for sleep products combines premium CBD with natural calming ingredients to help you achieve the restorative sleep you deserve. Wake up refreshed and ready for your day.
• •Headline: Support Your Active Life, Naturally. Body: From muscle support to enhanced focus, cbdMD offers innovative CBD solutions designed for your active lifestyle. Our products are crafted for efficacy and trusted by athletes. Fuel your performance, the natural way.
• •Headline: Quality You Can Feel, Transparency You Can Trust. Body: We're committed to providing you with the purest CBD. Explore our detailed lab reports and see for yourself why millions trust cbdMD for their wellness journey. Your health is our priority.
• •Headline: More Than Just CBD. It's a Commitment to Your Well-being. Body: Join the cbdMD community and discover how our dedication to quality, innovation, and education can help you achieve your wellness goals. Start here, stay well.