Brand Tone

Educational, Trustworthy, Wellness-Oriented, Modern & Lifestyle-Focused

Brand Values

• •Quality & Safety
• •Pioneering & Leadership
• •Education & Transparency
• •Well-being & Natural Solutions
• •Accessibility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Educational, Trustworthy, Wellness-Oriented), key messaging points, "do's and don'ts" for language, and examples specific to different platforms (website, social media, ads).
• •Prioritize Education and Clarity: Consistently explain the benefits and nature of CBD, emphasizing its non-psychoactive properties and legal status, to build trust and combat misinformation. Use clear, simple language, avoiding overly technical jargon where possible or explaining it if necessary.
• •Emphasize Trust and Quality Markers: Regularly feature COFEPRIS authorizations, quality ingredient sourcing, and any certifications to reinforce credibility and safety in all communications.
• •Maintain a Consistent Visual Identity: Ensure that all visual elements (logos, color palettes, imagery) used alongside copy are aligned with the brand's professional, natural, and wellness-focused identity.
• •Train All Content Creators and Review Regularly: Ensure anyone creating content for the brand understands and adheres to the brand voice. Implement a review process for all external communications to check for consistency in tone, accuracy of information, and alignment with brand values.

Social Perception

Positive product experiences, Growing acceptance & curiosity, Trust in legality and quality, Brand recognition, Concerns (General to CBD, not specific to brand)

Copy Examples

• •Headline: Discover Natural Balance: Your Daily Well-being with CBD Life. Body: Experience the benefits of high-quality, non-psychoactive CBD. Our COFEPRIS authorized products are crafted to support your journey to a healthier, more balanced life. Learn more at cbdlife.com.mx.
• •Headline: Relief You Can Trust. Naturally. Body: Tired of discomfort? CBD Life balms, made with premium CBD and natural ingredients, offer targeted relief for your active lifestyle. Safe, effective, and made in Mexico.
• •Headline: Understand CBD. Embrace Wellness. Body: CBD Life is committed to transparency. Explore our range of CBD tinctures, capsules, and topicals, all designed to bring you the natural benefits of cannabis without the high. Your well-being is our priority.
• •Headline: Pioneer Your Path to Wellness with Mexico's CBD Leader. Body: Since 2017, CBD Life has been at the forefront of CBD innovation in Mexico, offering premium, certified products for your personal care and equilibrium.
• •Headline: Quality Sleep, Naturally Awakened Days. Body: Explore CBD Life's solutions designed to promote relaxation and support restful sleep. Our CBD products are a gentle, natural way to help you achieve balance and well-being.