Brand Tone

Informative, Trustworthy, Accessible, Enthusiastic

Brand Values

• •Quality & Purity
• •Customer Satisfaction
• •Accessibility & Affordability
• •Transparency
• •Education & Empowerment
• •Natural Wellness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Informative, Trustworthy, Accessible, Enthusiastic), key messaging points, preferred terminology (e.g., "natural wellbeing" vs. "getting high"), and words to avoid. Share this with anyone creating content.
• •Prioritize Education and Transparency: Always aim to inform the customer. Explain product benefits clearly, be upfront about sourcing and testing, and demystify CBD for newcomers. Use clear, straightforward language.
• •Maintain a Helpful and Supportive Stance: Frame copy around solving customer problems or enhancing their wellbeing. Use empathetic language and be responsive to customer queries with a consistently helpful tone.
• •Be Enthusiastic but Grounded: Share genuine passion for CBD and its potential benefits, but avoid making unsubstantiated medical claims or using overly hyped language. Keep claims realistic and backed by available information (e.g., "may help with," "users report").
• •Ensure Consistency Across All Channels: Whether it's a website product description, a social media update, a YouTube video script, or a customer service email, the core tone and values should be consistently reflected. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Customer Experiences, Reliable Source for CBD, Growing but Niche, Focused on French/European Market

Copy Examples

• •Headline (Website Banner): "Discover Your Natural Wellbeing: Shop Lab-Certified CBD You Can Trust."
• •Product Description Snippet (for CBD Oil for Sleep): "Tired of restless nights? Our organically-grown CBD Oil for Sleep is gently formulated to help you unwind naturally and wake up refreshed. Third-party tested for purity and peace of mind."
• •Social Media Post (Instagram/Facebook): "Curious about CBD but not sure where to start? 🤔 Our latest blog post breaks down the basics – from what it is to how it can fit into your wellness routine. Link in bio to learn more! #CBDeducation #NaturalWellness #CBDcertified"
• •Email Subject Line (for a newsletter): "Unlock the Benefits of CBD: Your Guide to Our Newest Arrivals + Special Offer!"
• •YouTube Video Title/Description Intro: "New to CBD edibles? 🌿 Learn how to easily make your own delicious CBD Gummies at home with our simple recipe! We're passionate about showing you safe and enjoyable ways to incorporate CBD into your life. #CBDrecipes #DIYCBD #WellnessJourney"