Brand Tone

Informative, Educational, Natural, Pure, Trustworthy, Quality-Focused, Friendly, Approachable, Conscious, and Responsible.

Brand Values

• •Quality & Purity
• •Naturalness
• •Sustainability
• •Legality & Safety
• •Positive Customer Experiences

Best Practices

• •Avoid making unsubstantiated health claims, and ensure all information aligns with legal guidelines.
• •Reinforce the absence of chemicals and artificial additives.
• •Position the brand as a supportive partner in the customer's wellness journey.
• •Showcase Quality and Trust Markers: Regularly reference lab testing, EU certifications, and quality control processes in product descriptions, blog posts, and social media content.
• •Integrate Sustainability Messaging: Weave in the brand's commitment to sustainable and ethical practices across different content pieces to reinforce this value consistently.

Social Perception

Positive customer feedback focusing on product quality, fair pricing, and friendly service. Association with wellness and natural health movement. Trust through certification and information.

Copy Examples

• •Our eco-friendly approach means products that are good for you and the planet.
• •Understand the benefits of hemp and CBD from a source you can trust.
• •Join over 2,500 satisfied customers who have made CBDario their go-to for high-quality CBD products.
• •100% natürlich!
• •Natur pur!