Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Informative and Helpful, Natural and Authentic, Celebratory and Joyful

Brand Values

• •Sustainability and Eco-friendliness
• •Quality
• •Family-Run Heritage
• •Customer Focus and Joy
• •Integrity and Natural Processes
• •Innovation and Growth
• •Community Engagement

Best Practices

• •Always Emphasize "Natural" and "Eco-Friendly": Use words like "biodegradable," "sustainable," "grown not made," "dye-free," and "British grown" consistently.
• •Speak the Language of Celebration: Use joyful, romantic, and celebratory language that resonates with couples planning weddings and other special events. Words like "magical," "unforgettable," "dream," and "cherish" fit well.
• •Maintain a Friendly, Helpful, and Approachable Voice: Address customers directly (e.g., "your special day," "we're here to help"). Offer advice and make the ordering process feel easy and personal.
• •Showcase the Farm-to-You Story: Remind customers of the origin of the petals – a family-run British farm where flowers are handpicked. This builds trust and highlights the care that goes into the products.
• •Encourage Engagement and Share Customer Stories: Invite customers to share their "confetti moments." Feature user-generated content (with permission) to build community and provide authentic social proof.

Social Perception

Highly Positive, Trusted and Recommended, Eco-Conscious Choice, Beautiful and Photogenic, Supportive of Special Moments

Copy Examples

• •Headline (Website/Social Media): "Shower Your Love, Naturally. ✨ Biodegradable petal confetti grown on our British farm for your unforgettable moments."
• •Instagram Caption: "That 'just married' feeling, made even more magical with a flutter of our eco-friendly petals! 🌸 We love seeing your confetti moments – tag us @shropshirepetals to share the joy! #ShropshirePetals #ConfettiMoment #SustainableWedding #RealWedding"
• •Product Description Snippet (for a new mix): "Introducing 'Summer Meadow' – a vibrant blend of handpicked delphiniums and cornflowers, bursting with sunny yellows and sky blues. 100% biodegradable and grown with love on our family farm, for a truly special celebration. ☀️"
• •Email Subject Line (for a promotion): "Planning Your Perfect Day? 💐 Discover Our Prettiest Petals & Get Free Delivery!"
• •About Us Snippet: "From our family farm to your special day. For generations, we've been growing beautiful British flowers. Now, we lovingly transform them into eco-friendly confetti and dried blooms, helping you celebrate life's happiest occasions, sustainably."