Brand Tone

Warm and Friendly, Authentic and Passionate, Descriptive and Evocative, Appreciative and Community-Oriented, Trustworthy and Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Natural and Ethical Ingredients
• •Customer Satisfaction
• •Passion for Home Fragrance
• •Supporting Small Business
• •Local Identity

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "You" (The Customer)
• •Tell Your Story Authentically
• •Be Consistent Across All Channels
• •Listen and Engage

Social Perception

A provider of high-quality, beautifully scented, and aesthetically pleasing home fragrance products. An ethical and eco-conscious brand. A trustworthy small business with a personal touch. A brand that offers good value for the quality provided. Customers associate the brand with creating a cozy, relaxing, and pleasant home atmosphere.

Copy Examples

• •✨ Introducing 'Sunset Glow' ✨ Get ready to unwind with our newest hand-poured soy candle. Imagine warm amber, a hint of vanilla, and a whisper of soft sandalwood – the perfect companion for those cozy evenings in. Crafted with love in East Yorkshire, just for you. Tap to bring this dreamy scent home! #CBCandlesCo #NewScent #SoyCandles #HandmadeWithLove #CozyVibes #EastYorkshire
• •Love a beautifully scented home, but care about the planet? 🌿 At CB Candles Co., all our candles are hand-poured using 100% natural soy wax, vegan-friendly fragrances, and cruelty-free ingredients. Indulge in luxurious scents, guilt-free. Discover your new favourite today! Shop Now: [Link] #EcoFriendlyHome #VeganCandles #SoyWax #SustainableLiving #CBHandmade
• •**Coastal Breeze - Soy Wax Candle** Breathe in the invigorating freshness of a walk by the sea. Our Coastal Breeze candle blends crisp notes of sea salt with delicate hints of jasmine and a grounding touch of driftwood. Hand-poured in small batches using pure soy wax, it’s designed to fill your space with an uplifting aroma that revitalises the senses and clears the mind. Perfect for bringing a touch of coastal calm to any room.
• •A little note from us at CB Candles Co. ❤️ We're so incredibly grateful for your continued support! Seeing our hand-poured candles light up your homes and hearing how much you love our scents truly makes our day. Thank you for being part of our journey and for choosing small, local, and lovingly made. We couldn't do it without you! P.S. Keep an eye out for a special treat in your next email... 😉
• •*(Image/Short video of candles being carefully wicked or labelled)* Text overlay: Pouring a little bit of happiness, one candle at a time! ✨ Each one is made with care right here in our East Yorkshire workshop. What's your favourite part of the candle-making magic? #BehindTheScenes #CandleMaking #SmallBatch #ArtisanMade #CBCandles