Brand Tone

Elegant & Aspirational, Quality-Focused, Celebratory & Occasion-Oriented, Helpful & Accessible

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Tradition with Modern Appeal
• •Value for Money
• •Elegance & Style

Best Practices

• •Highlight Quality & Craftsmanship: In product descriptions, social media posts, and even customer interactions, always bring attention to the quality of materials, the skill involved in the embroidery or stitching, and the overall durability and feel of the garments.
• •Incorporate quotes into social media posts or website banners (with permission) that reflect the brand's values, such as "Amazing craftsmanship" or "Beautiful & Elegant."
• •Maintain Helpful and Accessible Communication: Continue to offer responsive customer service through channels like WhatsApp.
• •Showcase the clothes in celebratory and occasion-oriented contexts. Use aspirational language, emphasizing elegance, grace, and sophistication in descriptions and captions.
• •Continue to emphasize the value-for-money aspect, highlighting how the quality of materials and design exceeds expectations given the price point.

Social Perception

Positive (among direct customers). Trusted by its clientele due to COD availability and positive reviews.

Copy Examples

• •Elevate your style with our new collection. Perfect for any occasion.
• •Discover timeless grace in our latest designs.
• •Experience the Sunflare promise of quality and style.
• •Browse our New Arrivals.
• •Discover your new favorite today.