Brand Tone

Helpful, Supportive, Professional, Reliable, Friendly, Approachable, Community-Focused, Ethical, Efficient, and Customer-Centric

Brand Values

• •Customer Service Excellence
• •Quality
• •Competitive Pricing
• •Simplicity & Efficiency
• •Support for Local Communities (Kiwi Owned & Operated)
• •Integrity & Trust

Best Practices

• •Prioritize "Helpful" and "Simple": Every piece of copy should aim to assist the customer and make their interaction easy and clear, reflecting the core promise of "Simply Hospitality" and being "Designed to be Simple".
• •Emphasize NZ Identity & Community: Weave in the "Kiwi owned and operated" aspect and the support for local businesses/communities where relevant to build connection and trust.
• •Maintain a Professional yet Friendly Voice: Balance expertise and product knowledge with warm, approachable language. Avoid overly technical jargon unless necessary, and always sound like a supportive partner. Customer testimonials highlight "friendliest service".
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how they solve a problem or benefit the hospitality professional (e.g., "save time," "enhance guest experience," "improve efficiency").
• •Be Authentic and Transparent: Let the genuine passion for service and quality shine through. Share customer success stories (with permission) and be open about the brand's values and initiatives like the Simply Foundation.

Social Perception

Highly Positive Customer Experiences, Trusted Supplier, Supportive of NZ Businesses, Proactive & Modern, Community Contributor

Copy Examples

• •Homepage Banner: "Equipping Kiwi Hospitality Heroes. Quality supplies, unbeatable service, simply done. Explore our range and let's build your success together."
• •Product Description Intro (e.g., for a chef's knife): "Crafted for the passionate Kiwi chef. This [Brand] knife isn't just a tool, it's your partner in culinary excellence. Experience precision, durability, and the support of Simply Hospitality every step of the way."
• •Facebook Post (New Product Arrival): "Fresh in! ✨ Check out our new line of [Product Category] designed to make your [Customer's Goal, e.g., service smoother, kitchen more efficient]. As always, expect top quality, fair prices, and our signature friendly service. Link in bio to simplify your supplies! #SimplyHospitality #NZHospo #QualitySupplies"
• •'About Us' Snippet: "We're more than just a supplier; we're your partners in hospitality. As a Kiwi-owned family business, we get the hustle. That's why we're dedicated to providing top-notch products with a genuinely helpful service, making your success our priority. That's the Simply Hospitality promise."
• •Email Signature: "Here to help your hospitality business thrive! Reach out anytime – we're just a call or click away. The Simply Hospitality Team | Quality. Service. Simply."