Brand Tone

Descriptive, clear, trustworthy, and slightly sales-oriented, while also aiming to be warm and respectful.

Brand Values

• •Quality
• •Affordability
• •Trust
• •Support for Women of Color
• •Inclusivity

Best Practices

• •Develop a detailed brand style guide to ensure all copywriters understand the brand's voice and maintain consistency.
• •Define clear brand messages and stick to them across all platforms.
• •Use approved terminology and avoid jargon that doesn't resonate with the target audience.
• •Regularly review and update the brand style guide to reflect any changes in brand strategy or target audience.
• •Provide training to all copywriters and content creators on the brand's tone of voice and style guidelines.

Social Perception

A trustworthy and credible online store known for high-quality, affordable South Asian apparel and jewelry, with a focus on supporting women of color and providing options for diverse needs.

Copy Examples

• •Shop our high-quality South Asian apparel and jewelry now!
• •Discover affordable and beautiful fashion that supports women of color.
• •Find the perfect modest outfit for any occasion.
• •Experience the elegance and vibrancy of Bahaar fashions.
• •Bahaar: High quality fashion at affordable prices, designed for you.