Brand Tone

Warm, Approachable, Artisanal, Passionate

Brand Values

• •Hand craftsmanship
• •Love and Passion
• •Family
• •Dutch Design
• •Authenticity

Best Practices

• •Use phrases like 'handmade with love,' 'crafted by hand,' 'made with passion' consistently.
• •Emphasize the unique, artisanal nature of the ceramics.
• •Highlight the mother-daughter aspect to build a personal connection.
• •Focus on the Dutch craftsmanship and origin of the products.
• •Incorporate sensory language to evoke the feel and beauty of the ceramics (e.g., 'gentle glow', 'earthy texture').

Social Perception

Perceived as a brand that offers authentic, high-quality, and lovingly crafted ceramics. Known for their personal touch, ethical production, and unique family story.

Copy Examples

• •Discover unique, handmade ceramics from Studio MOY – where a mother and daughter’s passion for clay comes to life.
• •Illuminate your space with the gentle glow of our Soléa Ceramic Table Lamp. Handcrafted with love in the Netherlands.
• •Welcome to Studio MOY, a mother-daughter company creating ceramics with love and passion.
• •Our Black Marble Mug: A unique piece of art, handmade with love to enhance your daily coffee ritual.
• •Looking for a unique gift? Our personalized pet bowls are lovingly crafted by hand, right here in the Netherlands.