Brand Tone

Trendy, stylish, confident, youthful, approachable, versatile (covering fashion, beauty tools).

Brand Values

• •Style & Trend-consciousness
• •Versatility/Expansion
• •Accessibility/Practicality
• •Elegance & Femininity (especially for jewelry)

Best Practices

• •Use youthful and trendy language, incorporating current slang and internet culture references where appropriate.
• •Emphasize the comfort and style aspects of the products, using descriptive adjectives that appeal to a younger demographic.
• •Highlight the versatility of the brand's offerings, showcasing how the products can fit into various lifestyles and aesthetics.
• •Maintain an approachable and confident tone, avoiding overly formal or technical language.
• •Incorporate visual elements and storytelling to create a strong emotional connection with the audience, especially on platforms like TikTok.

Social Perception

Seen as a source for current styles, especially by a younger, social media-savvy audience, providing accessible and practical products that align with current trends.

Copy Examples

• •"Obsessed with this new oversized tee! It's giving major Y2K vibes and the comfort level is unreal. #effortlesscool #laidbackstyle"
• •"Just snagged the cutest makeup brushes from Elyvora Shop! My blending game is about to level up. ✨ #beautyhacks #tiktokshop"
• •"Feeling myself in this acid wash denim jacket. It's the perfect blend of retro flair and modern comfort. #streetstyle #fashionforward"
• •"Treat yourself to our new ear wax removal tips, your ears will thank you! Keeping you stylish and healthy! #selfcare #personalcare"
• •"Vibing in my new Elyvora gear. Always on point with the latest trends. #fashionista #youthculture"