Brand Tone

Inspirational & Purpose-Driven, Authentic & Personal, Passionate & Committed, Quality-Conscious, Empowering

Brand Values

• •Social Responsibility & Impact
• •Quality & Style
• •Art & Creativity
• •Purpose & Meaning
• •Community & Connection
• •Perseverance & Entrepreneurship

Best Practices

• •Anchor to the Founder's Story & Mission: Regularly revisit the "About The Founder" narrative and the core mission.
• •Emphasize "Style with Purpose": Consistently link the quality and aesthetic appeal of the apparel with the positive impact of purchasing from the brand.
• •Use Inspirational and Uplifting Language: Words like "impact," "empower," "change," "purpose," "passion," and "inspire" should be woven naturally into the communication.
• •Maintain a Personal Touch: The personal touch is a key strength. Highlight the founder's journey and connection to the cause.
• •Showcase Impact: Use data and stories to show how the brand makes a difference, building trust and credibility.

Social Perception

Customers are likely drawn to the story behind the brand and the opportunity to contribute to a good cause with their purchase. The emphasis on quality apparel alongside the social mission suggests a perception of value for money combined with a feel-good factor. The positive on-site reviews indicate satisfaction among those who have purchased.

Copy Examples

• •Feel the warmth, share the love.
• •Our founder's story began with a dream to blend art, fashion, and a deep desire to uplift others.
• •Quality apparel with a soul, making a global impact, one piece at a time.
• •WKND is where your style meets our purpose. We're passionate about top-quality apparel that not only looks incredible but also contributes to meaningful social development.
• •Inspired by a vision of a better world, Wankunda Designs offers timeless apparel that embodies both style and social responsibility.