Brand Tone

Caring & Supportive, Trustworthy & Transparent, Positive & Encouraging, Informative & Solution-Oriented, Modern & Engaging

Brand Values

• •Naturalness
• •Efficacy
• •Health & Safety
• •Quality
• •Customer Empowerment
• •Transparency
• •Innovation

Best Practices

• •Prioritize "Natural" and "Effective": Ensure these core values shine through. Use words like "naturally derived," "plant-based," "visible results," "proven," "gentle yet powerful."
• •Emphasize Benefits Over Features (But Be Transparent About Ingredients): Focus on how the product makes the customer *feel* (confident, beautiful, relieved) and the *solution* it provides (longer lashes, smoother hair). Always back this up with clear information about key natural, vegan, and hormone-free ingredients.
• •Speak Directly to the Customer with Empathy: Use "you" and "your." Acknowledge their beauty concerns and position Viuty as a supportive partner in their beauty journey. (e.g., "We know you're looking for...")
• •Maintain a Positive and Uplifting Voice: Even when addressing problems (like damaged hair), frame the narrative around the positive transformation the products offer. Avoid fear-mongering; instead, inspire hope and confidence.
• •Adapt to the Platform, but Keep the Core Consistent: While TikTok copy can be more playful and use trending slang, the underlying message of natural, effective, and caring beauty should remain. Instagram can be more aesthetic and benefit-driven, while website copy can be more detailed and informative. The core values and trustworthiness must be evident across all channels.

Social Perception

Positive for Product Efficacy, Trusted for Natural Formulations, Seen as Addressing Specific Needs, Engaged Community, Some Skepticism but Often Converted

Copy Examples

• •Headline (Eyelash Serum): Naturally You. Beautifully Visible. Discover lashes that speak volumes, powered by nature.
• •Instagram Post (Kertox): Tired of frizz hijacking your good hair days? ✨ Our Kertox hair botox is your vegan, at-home solution for smoother, deeply hydrated, and radiantly healthy hair. Made with love and powerful natural extracts because you deserve the best, naturally! #ViutyHair #KertoxRescue #NaturalShine
• •Website Product Description Snippet (Eyebrow Serum): Frame your beauty with fuller, naturally defined brows. Our hormone-free, vegan serum is carefully crafted in Germany with potent botanicals to nourish and encourage growth, helping you achieve your best brows, transparently and effectively.
• •TikTok Video Caption (Kertox): From wild mane to WOW mane! 🤩 Watch Kertox work its natural magic. ✨ Hydration? YES! Shine? YES! Frizz? GONE! Link in bio for your hair transformation! #Viuty #Kertox #HairBotox #VeganBeauty #HairGoals
• •Email Subject Line (General Promotion): Unlock Your Natural Radiance with Viuty’s Vegan Heroes 🌿