Brand Tone

Practical & Informative, Reassuring & Trustworthy, Direct & Sales-Oriented, Helpful

Brand Values

• •Quality & Durability
• •Safety & Security
• •Functionality & Versatility
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all technical specifications (VESA, weight, size) are precise and easy to understand. Avoid jargon where possible, or explain it simply. The tone should be direct and unambiguous.
• •Emphasize Strength, Safety, and Durability Consistently: Use keywords like "strong," "solid," "secure," "durable," "high-quality materials," and "tested" throughout product descriptions, FAQs, and any marketing materials to reinforce these core values.
• •Maintain a Helpful and Customer-Centric Approach: Even in technical descriptions, weave in how features benefit the customer (e.g., "easy installation saves you time," "full adjustability for the perfect view from anywhere in the room"). Continue the practice of offering support, like providing extra screws.
• •Be Direct and Transparent in Sales and Support Information: Clearly state warranty terms, return policies, shipping details, and contact information. This builds trust and aligns with the straightforward, practical tone.
• •Use a "Proudly Polish" Undertone Where Appropriate (Subtly): Highlighting "Polska marka" (Polish brand) can resonate with the local target audience and subtly implies quality craftsmanship if this is a desired brand attribute, without being overly nationalistic. Keep the primary focus on product benefits.

Social Perception

Positive regarding Product Quality, Appreciation for Completeness and Ease of Use, Seen as a Reliable Seller, Limited Brand Recognition Beyond Product

Copy Examples

• •Headline: Secure Your View: Robust TV Mounts Built to Last. Body: Tired of wobbly TV stands or mounts that don’t inspire confidence? Our Polish-engineered TV mounts are crafted from high-grade steel for ultimate strength and peace of mind. Enjoy perfect viewing angles with full adjustability, backed by a 5-year warranty. Your TV is safe with us.
• •Product Snippet: Effortless Installation, Unshakeable Hold. Body: Get your TV on the wall quickly and securely. Our mounts come with a complete hardware kit, easy-to-follow instructions, and even a spirit level. Designed for a wide range of TV sizes and VESA patterns. Need a specific screw? We'll send it, free.
• •Benefit-Oriented Ad: Maximize Your Space. Maximize Your Viewing Pleasure. Body: Reclaim your living area and create the ultimate entertainment setup. Athletic Uchwyty offers sleek, durable TV mounts that provide flexible viewing options – tilt, swivel, and extend. Experience the difference quality mounting makes.
• •Trust-Building Statement: 99.9% Satisfied Customers Can't Be Wrong. Body: Join thousands of happy customers across Poland who trust Athletic Uchwyty for strong, reliable TV mounting solutions. With free shipping over 70zł and 30-day free returns, your satisfaction is our priority.
• •Direct Offer: The Strength You Need, The Adjustability You Crave. Body: Don’t compromise on safety or flexibility. Our 'Extra Mocny' (Extra Strong) TV mounts support TVs up to 60kg and offer 180° rotation. Find the perfect, secure fit for your screen today.