Tono de Marca

Authentic & Passionate, Elegant & Understated, Conscious & Responsible, Warm & Inviting, Appreciative of Craft

Valores de Marca

• •Craftsmanship & Tradition
• •Quality
• •Sustainability & Ethical Production
• •Authenticity
• •Comfort & Timeless Style
• •Heritage

Mejores Prácticas

• •Emphasize Heritage and Craftsmanship: Always weave in the story of Spanish tradition, artisanal skill, and the handmade nature of the products. Use words like 'artisanal,' 'handcrafted,' 'traditional,' 'Made in Spain,' 'heritage.'
• •Highlight Natural and Sustainable Materials: Consistently mention the quality and origin of materials (leather, jute, recycled rubber) and the brand's commitment to sustainability. Use terms like 'natural,' 'sustainable,' 'eco-friendly,' 'ethically sourced.'
• •Evoke a Sense of Place and Lifestyle: Use language that transports the audience to the Mediterranean – think sun, sea, relaxed elegance, timeless style, and comfort. Words like 'Mediterranean,' 'summer,' 'effortless,' 'timeless,' 'comfort' are key.
• •Maintain an Authentic and Passionate Voice: Write with genuine enthusiasm for the product and its story. Avoid overly trendy slang or a corporate tone. Let the passion for the craft shine through.
• •Focus on Quality and Durability (Subtly): While being elegant, convey that these are well-made shoes designed to last, offering value beyond fast fashion. This can be done by highlighting the quality of materials and the skill of the artisans.

Percepción Social

High-Quality & Artisanal, Sustainable & Ethical Choice, Stylish & Versatile, Comfortable, Trustworthy

Ejemplos de Copy

• •Headline for a new collection: 'Step into Sunshine. Discover our new collection of artisanal Cayumas, handcrafted with passion in Spain.' (Tone: Inviting, Authentic)
• •Instagram Caption: 'Each pair of Cayumas tells a story of tradition, woven with care by master artisans in Menorca. Experience the comfort of natural leather and the soul of Spanish craftsmanship. #Cayumas #HandmadeInSpain #ArtisanalShoes #SustainableFashion #TimelessStyle' (Tone: Passionate, Appreciative of Craft, Conscious)
• •Product Description Snippet: 'Embrace effortless elegance with our [Product Name] Cayumas. Made from the finest [material, e.g., ethically sourced nubuck leather] and featuring a sole of natural jute and recycled rubber, these espadrilles are a testament to sustainable luxury and enduring comfort.' (Tone: Elegant, Conscious, Authentic)
• •About Us Page Excerpt: 'For generations, our family has been dedicated to the art of Menorcan shoemaking. Cayumas was born from a desire to share this precious heritage with the world, offering authentic, handcrafted espadrilles that embody the spirit of the Mediterranean and a commitment to a slower, more conscious way of life.' (Tone: Authentic, Passionate, Appreciative of Heritage)
• •Email Subject Line for a promotion: 'Timeless Comfort, Consciously Crafted: Your Cayumas Await.' (Tone: Elegant, Conscious, Inviting)