Tono de Marca

Inclusive and Empowering, Authentic and Personal, Educational and Caring, Vibrant and Positive, Conscious and Responsible

Valores de Marca

• •Inclusivity
• •Sun Safety as Skincare
• •Skin Health and Nourishment
• •Authenticity & Heritage
• •Self-Acceptance and Confidence
• •No Compromise Quality
• •Sustainability and Responsibility

Mejores Prácticas

• •Always Lead with Inclusivity: Ensure language consistently reflects that products are for "everyone under the sun," regardless of skin tone, type, or condition. Use phrases like "all skin tones," "every skin type."
• •Weave in Winnie's Story Authentically: Subtly connect product benefits back to Winnie Harlow's personal journey and the brand's origin, emphasizing her genuine need and Caribbean heritage. This adds credibility and emotional connection.
• •Balance Protection with Pleasure: Highlight not only the essential protective qualities of SPF but also the enjoyable aspects – the glow, the lightweight feel, the nourishing ingredients, the island-inspired experience.
• •Use Empowering and Positive Language: Focus on confidence, self-acceptance, and embracing one's natural beauty. Avoid fear-based messaging about sun damage; instead, frame SPF as a positive act of self-care and love.
• •Maintain Transparency about Ingredients and Values: Clearly communicate the "clean" aspects (vegan, cruelty-free, reef-safe, silicone-free) and the use of beneficial, often island-derived, ingredients. This reinforces trust and aligns with conscious consumerism.

Percepción Social

Positive Reception for Inclusivity, Authenticity of Founder Story, Product Efficacy, Celebrity Brand Skepticism (but often overcome), Appreciation for Clean Formulations, Mixed Reviews on Specific Products/Textures, Seen as a Reliable Choice

Ejemplos de Copy

• •Headline: Your Daily Dose of Sunshine, Safely. Body: "Meet Cay Skin: Suncare that’s skincare. Inspired by island radiance and made for EVERYONE under the sun. Glow confidently, protect fiercely. #CaySkin #SunCareForAll"
• •Headline: No More Hiding From the Sun. (Or From Your Sunscreen!) Body: "Tired of that ghostly white cast? So was Winnie Harlow. That’s why Cay Skin blends seamlessly into every skin tone, nourishing with Jamaican-inspired botanicals. Embrace your glow, love your skin. #NoWhiteCast #InclusiveSPF"
• •Headline: From Winnie’s Heart, For Your Skin. Body: "Cay Skin isn’t just another celebrity brand. It’s a promise born from experience. Gentle, effective, and always inclusive suncare that lets your true skin shine through. Feel the island love. #WinnieHarlow #CayStory #RealResults"
• •Headline: Suncare So Good, You'll Actually *Want* to Wear It. Body: "Lightweight, hydrating, and packed with skin-loving ingredients like Sea Moss. Cay Skin makes daily SPF a joyful ritual, not a chore. Protect, perfect, and play on. #DailySPF #SkinLove"
• •Headline: Confidence Looks Good On You. So Does SPF. Body: "At Cay Skin, we believe in celebrating the skin you’re in. Our mission: to provide suncare that protects, nourishes, and empowers you to step out boldly. All skin, all love. #EmbraceYourSkin #CayConfidence"