Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Approachable, Authentic & Genuine, Curated & Discerning

Brand Values

• •Quality & Excellence
• •Independence
• •Passion
• •Expertise & Knowledge Sharing
• •Personal Connection & Community
• •Authenticity
• •Discovery & Adventure

Best Practices

• •Always Tell the Story: Whether it's about the wine, the producer, the region, or a food pairing, weave a narrative. This taps into the "passionate," "authentic," and "knowledgeable" aspects of the brand.
• •Embrace "Wine Adventure" Language: Use words that evoke discovery, exploration, and enjoyment. Phrases like "discover," "explore," "journey," "experience," and "delight" align with their "Adventure of Wine" tagline.
• •Balance Expertise with Approachability: Share detailed knowledge in an accessible way. Avoid overly technical jargon unless explaining it clearly. The goal is to educate and enthuse, not intimidate.
• •Spotlight the "Independent" & "Artisan" Angle: Regularly remind customers of the benefits of Caviste's independence – the unique, hand-picked selections from smaller, quality-focused producers.
• •Maintain a Personal and Friendly Voice: Use "we" and "you." Address customers warmly. When appropriate, refer to staff members by name to reinforce the personal touch that customers value. Encourage interaction on social media.

Social Perception

Caviste is perceived very positively by its customers and the wider public as a trusted source of quality and interesting wines. The staff are consistently lauded for their friendliness, extensive knowledge, and genuine passion for wine, providing excellent, personalized customer service. Their status as an independent merchant is highly valued, associated with a more curated, unique selection and a more personal shopping experience compared to larger chains or supermarkets. They are viewed as a welcoming and approachable local business with a strong community presence in Hampshire, while also catering to a national audience online. Events like wine tastings are popular and contribute to their image as an engaging and educational wine provider.

Copy Examples

• •Just landed! We've unearthed a truly exceptional Chenin Blanc from a small, family-run vineyard in the Loire Valley. Each sip tells the story of their dedication to sustainable farming and minimal intervention winemaking. Expect vibrant notes of green apple, honeyed quince, and a refreshing minerality that will transport you straight to the French countryside. This is real wine, made by real people, and we can't wait for you to experience it. Limited bottles available – begin your adventure today!
• •Curious about Cabernet Franc? Join us next Thursday for a relaxed evening exploring this often-unsung hero of the wine world! Our own Bill [or another staff member] will guide you through a hand-picked selection, sharing fascinating insights into its diverse expressions, from the Loire Valley to Tuscany. No intimidating jargon, just good wine, great company, and the chance to discover your new favourite. Book your spot and let's talk terroir!
• •Weekend sipping sorted! ✨ We're utterly captivated by this elegant, biodynamic Pinot Noir from [Producer Name]. Its silky texture and complex layers of red fruit and earthy undertones are a testament to the winemaker's artistry. Perfect for a special dinner or simply to elevate your evening. Pop into our Overton or Newlyns shop, or find it on our website. What are you pouring this weekend? #Caviste #ArtisanWine #PinotNoirPassion #IndependentWine #HampshireWine
• •At Caviste, wine is more than just a drink – it's an adventure. As fiercely independent merchants, we travel off the beaten path to bring you exceptional wines with character and soul, directly from passionate producers we know and trust. Forget mass-produced; discover flavour, discover story, discover Caviste.
• •A Little Secret from Our Cellar Just For You 🤫 (Plus, a Treat!)