Brand Tone

Sophisticated, knowledgeable, and passionate

Brand Values

• •Expertise and Authority: Deep knowledge of 20th-century and contemporary art, and the secondary market.
• •Quality and Authenticity: Offering genuine, high-caliber artworks. They provide certificates of authenticity.
• •Curation: A carefully selected inventory that reflects a specific aesthetic and understanding of art historical importance.
• •Accessibility: Aiming to guide both new and seasoned collectors in their art journey.
• •Passion for Art: A genuine love for art and design is evident in their communications and the founder's background.
• •Client Focus: Providing advisory services, clear return policies, and professional interaction.
• •Transparency: Clear information about artworks, artists, and shipping policies.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Caviar20's tone (Sophisticated, Knowledgeable, Passionate), including approved vocabulary, a 'do's and don'ts' list for language, and examples of on-brand copy.
• •Educate Your Audience, Don't Just Sell: Frame descriptions and posts with informative insights about the artist, the work's context, or its art historical significance. Assume an intelligent and curious reader.
• •Emphasize Expertise with Clarity: Use precise art terminology where appropriate but ensure the overall message is understandable and engaging, avoiding overly academic or exclusionary language. As their job posts state, it's "not academic writing."
• •Show, Don't Just Tell Passion: Let the enthusiasm for the art shine through in vivid descriptions and by highlighting unique aspects or stories behind the pieces, rather than just stating "we are passionate."
• •Maintain Visual and Textual Harmony: Ensure the sophistication of the copy is matched by high-quality imagery and a clean, elegant design across all platforms, reinforcing the gallery's premium positioning.

Social Perception

Reputable and specialized art gallery with a strong expertise in the secondary art market, particularly for 20th-century works.

Copy Examples

• •Just unveiled: A captivating early drawing by [Artist's Name], offering a rare glimpse into the formative years of a 20th-century visionary. Discover the subtle nuances and burgeoning genius that would later define a generation. Explore this exceptional piece and more on Caviar20.com – link in bio. #ArtCollecting #ModernArt #ArtistName #RareFind #Caviar20
• •This month, Caviar20 invites you to immerse yourself in '[Exhibition Title],' a curated exploration of [Theme/Artist's Work]. Journey through pivotal moments in art history and experience the powerful dialogue between these carefully selected works. We believe art is a conversation, and this exhibition is one you won't want to miss. Plan your visit or explore online.
• •This [Artwork Type] by [Artist's Name], circa [Year], exemplifies the artist's mastery of [Medium/Technique] and their profound engagement with [Artistic Movement/Theme]. With its impeccable provenance and compelling visual narrative, this piece is not merely an acquisition but an investment in enduring artistic significance. Caviar20 guarantees authenticity and is pleased to offer advisory services for discerning collectors.
• •Passionate about 20th-century art? Caviar20 offers a curated collection of museum-quality works on paper, sculpture, and photography. From iconic masters to important contemporary voices, discover pieces that resonate and endure. Start or enrich your collection with expert guidance. Visit Caviar20.com today.
• •Title: Beyond the Canvas: Understanding the Enduring Allure of [Artist's Name]'s Works on Paper. Intro: While [Artist's Name]'s monumental paintings are legendary, their works on paper offer an intimate window into their creative process and conceptual depth. At Caviar20, we cherish these often-overlooked treasures, revealing the delicate power and raw innovation that make them essential for any serious collector.