Brand Tone

Promotional and Commercial, Aspirational and Premium, Informative and Educational, Accessible yet Sophisticated, Proudly Mexican

Brand Values

• •Quality
• •Variety
• •Customer Service & Experience
• •Competitive Pricing
• •Tradition & Experience
• •Growth & Innovation
• •Respect, Honesty, Loyalty, Commitment, and Quality

Best Practices

• •Balance Aspiration with Accessibility: While showcasing high-end "Jewels" and exclusive experiences, ensure the language remains inviting and not overly elitist, reflecting their aim for competitive prices and broad appeal.
• •Emphasize Expertise and Education: Consistently integrate informative elements, such as tasting notes, origin stories, pairing suggestions, and details about the craftsmanship behind products. This reinforces the "expert" and "educational" aspects of the brand.
• •Maintain a Confident & Passionate Voice: The copy should convey a deep knowledge and genuine enthusiasm for the world of wines and spirits, reflecting the brand's longstanding experience and commitment.
• •Visually Align Copy with Premium Imagery: Ensure that the sophistication conveyed in the text is matched by high-quality photography and videography, especially on platforms like Instagram.
• •Incorporate "Mexican Heritage" Subtly (Where Appropriate): While not the primary message for every post, weaving in the "100% Mexicana" pride or highlighting Mexican products can reinforce brand identity without overstating it, especially for international appeal.

Social Perception

Positive: Customers seem to appreciate the wide product selection, the quality of products, and the in-store experiences, including knowledgeable staff and tasting opportunities. The brand is perceived as a destination for high-end and diverse alcoholic beverages. Expanding and Ambitious: News of new store openings and a focus on luxury position the brand as one that is growing and aiming for a premium market segment. Controversial (Isolated Incident): The news regarding the Aguascalientes store operating without proper permits could create a negative perception among those aware of the report, suggesting potential issues with compliance or leveraging political connections. This is a significant point of negative perception found. Resource for Hospitality: They position themselves as a key supplier for the hotel and restaurant industry.

Copy Examples

• •Headline: Discover the Soul of Agave. Body: Explore our curated collection of premium Tequilas and Mezcals, each bottle a testament to Mexican heritage and artisanal craftsmanship. Visit Cava Sautto and let our experts guide your journey. #CavaSautto #PremiumSpirits #TequilaMasters
• •Headline: Your Celebration Starts Here. Body: From vintage wines to exclusive champagnes, find the perfect accompaniment for your special moments at Cava Sautto. Uncork excellence with our diverse selection and unbeatable offers. #CavaSauttoCelebrates #LuxuryWines #SpecialOffer
• •Headline: Beyond the Bottle: An Experience Awaits. Body: Join us for an exclusive wine tasting event at our new Flagship Store. Immerse yourself in the world of fine wines with our master sommeliers. Limited spots available. Reserve yours today! #CavaSauttoExperience #WineTasting #SanMiguelDeAllende
• •Headline: The Art of Mixology, Delivered to You. Body: This week's featured cocktail: The Sautto Sunset Spritz. Find the recipe on our blog and all the premium ingredients at cavasautto.com. Elevate your home bar. #CavaSauttoRecipes #CocktailHour #ShopOnline
• •Headline: Decades of Dedication, A World of Flavors. Body: With over 20 years of passion for the finest wines and spirits, Cava Sautto brings you unparalleled quality and variety. Explore our legacy, taste the difference. #CavaSauttoLegacy #FineWines #ExpertSelection