Brand Tone

Empowering and Confident, Authentic and Relatable, Aspirational yet Practical, Community-Centric

Brand Values

• •Authenticity and Community
• •Durability and Performance
• •Style and Empowerment
• •Customer-Centric Solutions
• •Philanthropy and Purpose

Best Practices

• •Consistently use terminology and reference scenarios that resonate with the equestrian community (e.g., "barn life," "morning ride," "in the saddle"). This reinforces authenticity.
• •In all copywriting, connect the two worlds of the customer: the rugged, practical "barn life" and the stylish, social "real life". The brand’s strength lies in bridging this gap.
• •Regularly weave the founder's equestrian background into social media posts, "About Us" content, and email marketing to reinforce the brand's authentic origin and the "for us, by us" message.
• •While the look is luxurious, the core message should be about making the customer feel capable and confident. Frame the products as tools for empowerment, not just status symbols.
• •Ensure that product photography and social media content visually reflect the brand's duality. Showcase the sunglasses being worn in action at a barn or during a ride, as well as in more casual, stylish settings like a café or city street.

Social Perception

Cavallo Eyewear is perceived as a niche, insider brand within the equestrian world, with high credibility due to its authentic origin and strategic presence in community-specific media. Customers view it as a brand that truly understands their needs, offering products that serve as both practical tools and stylish accessories, effectively distinguishing itself from other 'Cavalli' brands.

Copy Examples

• •From the dust of the arena to a downtown happy hour. The Gigi sunglasses are built barn-tough and designed for elegance, so you never have to choose between performance and style. Your life isn't one-dimensional. Your sunglasses shouldn't be either.
• •It takes a rider to know what a rider needs. That's why every pair of Cavallo sunglasses is designed by a lifelong equestrian—to be durable, comfortable, and flawlessly stylish. We get it, because we live it.
• •Confidence is your best accessory. Our Marilyn frames are more than just sunglasses; they're a daily reminder of your strength, resilience, and grace. Wear the confidence you feel in the saddle, everywhere you go.
• •Look good, do good. With every pair of Cavallo Eyewear you purchase, you're helping support horse rescue organizations. Protect your eyes and support the animals that inspire us all.
• •Ride with total confidence. Our sunglasses are crafted to withstand drops, dust, and the toughest barn chores. And with our protection plan, you can rest easy knowing your favorite shades are covered, no matter what.