Brand Tone

Aspirational yet Accessible, Contemporary & Trendy, Customer-Focused & Friendly, Direct & Informative

Brand Values

• •Confidence Empowerment
• •Style & Trend-Consciousness
• •Quality & Value
• •Versatility
• •Customer Understanding

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand messages, value propositions (e.g., "Made by us to bring you confidence"), and a list of "on-brand" and "off-brand" words/phrases. This ensures everyone writing for the brand is aligned.
• •Focus on "How it Feels": Beyond describing the product, emphasize how wearing Cisono clothing makes the customer *feel* – confident, stylish, empowered, comfortable. Use evocative language that taps into these emotions.
• •Maintain a Balance of Aspirational and Attainable: While using words like "luxurious" or "elegant," ensure the overall message remains grounded and accessible, reflecting the brand's value proposition.
• •Show, Don't Just Tell, Versatility: Instead of just saying a piece is versatile, provide brief examples or styling suggestions in copy (e.g., "Perfect for your workday, chic for your weekend brunch").
• •Consistent Voice Across Platforms: While the style might adapt slightly for different channels (e.g., more emojis on Instagram), the core tone (confident, stylish, customer-focused) should remain consistent across the website, social media, email, and third-party marketplace descriptions. Regularly review all public-facing copy.

Social Perception

Affordable Style, Good for Specific Finds, Generally Positive for Quality vs. Price, Mixed Wholesale/Retailer Positioning

Copy Examples

• •Instagram Post Caption (New Jacket): "Step into your power. Our latest [Jacket Name] isn't just an outer layer, it's an attitude. Designed for a luxurious feel and all-day confidence. #CisonoStyle #NewCollection #ConfidentYou"
• •Facebook Ad Headline: "Timeless Style, Modern Confidence. Discover Cisono."
• •Product Description Snippet (Versatile Dress): "From desk to dinner, the [Dress Name] moves with you. Crafted for a flattering silhouette and that 'go-to favorite' feeling, it's the effortlessly chic piece your wardrobe has been waiting for. Feel beautiful, feel confident."
• •Email Subject Line: "Unlock Your Most Confident Look Yet ✨ (New Arrivals Inside!)"
• •Website Banner Text: "Wear Your Confidence. Explore the Cisono Collection."