Brand Tone

Sophisticated & Curated, Approachable & Playful, Creative & Experimental, Appreciative of Aesthetics

Brand Values

• •Accessibility of Art
• •Supporting Artists
• •Diversity & Inclusivity (in art forms and creators)
• •Innovation in Art Consumption
• •Functionality of Aesthetics
• •Global Reach

Best Practices

• •Embrace "Approachable Sophistication": Use clear, intelligent language that highlights the artistic merit and uniqueness of the products without being overly academic or exclusive. Think gallery-level descriptions with a friendly, inviting tone.
• •Tell the Artist's Story: Whenever possible, weave in brief narratives about the creators behind the pieces. This reinforces the value of supporting artists and adds a personal touch.
• •Highlight the "Why": Go beyond describing what a product is; explain the inspiration, the process (if relevant and interesting), or the feeling it evokes. Connect to the value of "pure aesthetic presence."
• •Maintain Visual-Verbal Harmony: Ensure the copy style mirrors the clean, artistic, and curated aesthetic of the website and social media visuals. Use evocative adjectives that appeal to a design-conscious audience.
• •Global yet Personal: While emphasizing a global collection of artists, maintain a tone that feels like a personal recommendation from a trusted curator. Use inclusive language that welcomes a diverse audience to the world of art.

Social Perception

niche and cultured brand, innovative player, bridge between Korean contemporary art and a wider international audience

Copy Examples

• •Discover art that speaks to you. At CAVA LIFE, we bring the world's most exciting creators to your fingertips. Explore unique pieces that redefine your space and perspective.
• •Why just decorate when you can curate? CAVA LIFE offers more than objects; we offer stories, inspirations, and the pure joy of aesthetic presence. Find your next conversation starter.
• •From Seoul to the World: CAVA LIFE is your passport to exceptional art and design. We believe art is for everyone. Ça va? Let's explore together.
• •Beyond the canvas. Beyond the conventional. CAVA LIFE champions artists who dare to be different. Invest in creativity, live with art that inspires.
• •The art of living, beautifully. CAVA LIFE connects you with handcrafted furniture, captivating artworks, and unique design pieces that transform everyday moments into expressions of self.