Brand Tone

Empowering and Inclusive, Supportive and Community-Focused, Passionate and Authentic, Practical and Solution-Oriented, Witty and Fresh

Brand Values

• •Inclusivity and Body Positivity
• •Comfort and Practicality
• •Quality
• •Mental Health Advocacy
• •Community and Support
• •Empowerment
• •Ethical Considerations

Best Practices

• •Lead with Empowerment and Inclusivity: Ensure that messaging consistently reinforces the "Every body is an equestrian body" philosophy. Use language that is welcoming, supportive, and celebrates diversity in riders.
• •Highlight Practical Benefits with Passion: Connect the functional aspects of the apparel (e.g., comfort, pockets, material) back to the rider's experience and how it enhances their passion for equestrianism.
• •Share Authentic Stories: Continue to leverage Lela Reynolds' founding story and the experiences of the Cavaliere Couture community (customers, sponsored riders) to build connection and trust.
• •Maintain a Supportive and Engaging Voice on Social Media: Respond to comments and messages with the same supportive and community-focused tone seen in posts. Foster a sense of belonging.
• •Be Mindful of Mental Health and Well-being: When appropriate, weave in messages of self-care, resilience, and mental well-being, aligning with the brand's advocacy in this area.

Social Perception

Positive and Respected, Champion of Inclusivity, Founder-Driven, Maker of Quality, Comfortable Gear, Supportive of Important Causes

Copy Examples

• •Ride with confidence. Ride with comfort. Ride as you are. ✨ Our Grand Prix Riding Tights are designed for every equestrian, every body, every journey. Feel the support, embrace your strength. #CavaliereCouture #EveryBodyIsAnEquestrianBody #EquestrianStyle
• •Tired of riding wear that doesn't get you? Cavaliere Couture combines passion with practicality. From perfecting the fit for sizes 0-24 to pockets that actually hold your essentials – we've thought of everything so you can focus on your ride. Discover your perfect pair! #CavaliereComfort #RideInclusively #EquestrianLife
• •Meet your new go-to for sun-soaked days at the barn. The 'Empower' Sunshirt isn't just about UPF protection; it's about feeling fabulous and free, whether you're schooling or simply enjoying the breeze. Made with breathable, adaptive fabric because your comfort is our priority. #RiderFocused #SunSafeStyle #CavaliereCrew
• •Phone? Keys? Treats? ✅ We got you. Our signature side pockets mean no more juggling essentials. Just pure, unadulterated ride time. What's in your Cavaliere pocket? 😉 #EquestrianSolutions #CavaliereCouture #ProblemSolved #HorseRiding
• •Feel the Difference: Gear That Celebrates YOU. At Cavaliere Couture, we believe your riding apparel should empower you. That's why we craft every piece with inclusive sizing, ultimate comfort, and the practical features you need to shine. Because every body is an equestrian body. Explore what's new...