Brand Tone

Passionate and Enthusiastic, Expert and Authoritative, Approachable and Friendly, Professional and Trustworthy

Brand Values

• •Quality Supremacy
• •Expertise and Education
• •Fish Welfare
• •Customer Support and Community
• •Passion for the Hobby

Best Practices

• •Lead with Passion, Follow with Facts: Always start communications from a place of genuine enthusiasm for the hobby, then back it up with the expert, detailed information that builds trust and authority.
• •Speak as the Expert Friend: Write copy as if you were giving advice to a fellow hobbyist you respect. Avoid overly technical jargon where possible, but don't "dumb down" the information. The goal is to be authoritative yet approachable.
• •Prioritize Education Over Hard Selling: Frame product promotions around how they benefit the fish's health and the owner's enjoyment. Content should aim to solve problems and provide value first, which naturally leads to sales.
• •Showcase, Don't Just Tell: Use high-quality photos and videos, especially of individual fish and the owner's facilities. Let the visual evidence of quality, health, and passion speak for itself. Tell the story behind the fish – its breeder, age, and unique qualities.
• •Maintain a Community Dialogue: Actively engage with comments and messages on social media. Answer every question, no matter how simple. Use "we" and "our" to foster a sense of shared community and refer to customers by name to personalize the interaction.

Social Perception

As Experts: They are widely regarded as the go-to specialists for Koi and pond supplies in Ireland. Customers explicitly state that if you need to know anything about Koi, Causeway Koi can provide the right advice. As Trustworthy: The "many years of experience" and status as a "family-run business" contribute to a high level of trust. Customers feel confident in the quality and health of the fish they purchase. As Friendly and Welcoming: Reviews consistently highlight the "warm welcome" and "friendly staff," whether interacting online, by phone, or in person. As a Community Hub: Their active and responsive Facebook page acts as a central point for the local Koi community, creating a loyal following that goes beyond simple transactions.

Copy Examples

• •Fresh from our quarantine tanks and ready for a new home! Meet this stunning Ginrin Showa, hand-selected on our latest trip to Niigata, Japan. With its deep, vibrant sumi (black) and brilliant ginrin sparkle, this nisai (two-year-old) shows incredible potential. We've watched its pattern develop beautifully through our rigorous health checks. It's not just a fish; it's a living jewel for your pond. DM for details and video.
• •As the water warms up, your Koi are becoming more active – and so are the parasites. Now is the perfect time for a spring health check. In our latest blog post, we break down the simple steps to ensure your pond is a safe, healthy environment for the season ahead. From water testing to preventative treatments, we're here to help you get it right from the start.
• •From a simple hobby to Ireland's leading Koi specialist. Our passion is in every pond we help build and every Koi we import. Whether you're just starting out or are a seasoned keeper, we provide expert advice, top-quality Japanese Koi, and everything you need to create your perfect pond. Come and see the quality for yourself.
• •Clear water isn't always clean water. Protect your prized collection with the [Product Name] filtration system. We've tested this unit in our own ponds and trust it to handle the heavy demands of a Koi environment, removing harmful ammonia and nitrite. Invest in their health, invest in your peace of mind. Shop now for free delivery across Ireland.
• •It's been a fantastic week seeing all the new Koi settled into their new homes! We love seeing your updates. Post a picture of your favorite Causeway Koi in your pond in the comments below! We'll pick one lucky winner at the end of the week to receive a free bag of our premium Koi food.