Brand Tone

The tone is passionate, knowledgeable, and proud. It's friendly and approachable, aimed at both coffee connoisseurs and those new to specialty coffee. The language celebrates its Northern Irish roots and the craft of coffee roasting. There's an undercurrent of expertise that is shared without being pretentious, making specialty coffee accessible. The brand also shows a responsive and transparent side when addressing customer service issues, such as delivery delays.

Brand Values

• •Quality and Excellence
• •Ethical Sourcing
• •Heritage and Storytelling
• •Accessibility
• •Community and Passion

Best Practices

• •Maintain the "Passionate Expert" Voice: Always write from a place of deep knowledge and love for coffee. Share brewing tips, flavour notes, and origin stories. The goal is to educate and inspire, not just to sell.
• •Weave in the Legendary Narrative: Continue to connect products with Irish heritage and storytelling. This is a powerful brand differentiator. Use evocative, story-rich language in product names, descriptions, and social media posts.
• •Lead with Quality and Trust: Always mention "award-winning," "Great Taste Producer," or "ethically sourced" where relevant. This builds immediate credibility and justifies the premium nature of the product.
• •Keep it Grounded and Accessible: Despite the expertise, avoid overly technical jargon. Frame specialty coffee as an enjoyable and achievable everyday luxury, reinforcing the value that great coffee at home doesn't have to be difficult.
• •Create a Persona-Driven Language Bank: Develop a list of words and phrases that align with the brand. Include: Legend, story, craft, authentic, rooted, award-winning, precision, bold, balanced, character. Avoid: Cheap, basic, instant, generic, quick fix.

Social Perception

Causeway Coffee is perceived as a high-quality, reliable, and authentic local brand. Customers see them as experts who are passionate about their products. They are highly rated for both their product quality and their customer service. The branding, with its ties to Irish legends, is distinctive and memorable. They are respected as a "Great Taste Producer," which lends significant credibility. Collaborations, such as the one with Indie Füde, are seen positively, reinforcing their position within the Northern Irish artisan food scene.

Copy Examples

• •Meet ‘Maeve’ - a legend in the making. Sourced from the volcanic soils of Antigua, Guatemala, this single-origin brew carries whispers of dark chocolate and a bold, cherry finish. We’ve roasted it with care on the Causeway Coast to bring out a flavour as powerful and enchanting as the warrior queen herself. Ready to write your own legend? Tap to shop. #CausewayCoffee #SpecialtyCoffee #IrishCoffee #GreatTasteProducer #NewRoast
• •Award-Winning Coffee, Rooted in Legend. Discover the taste of Northern Ireland. We ethically source the world's finest beans and roast them to perfection on the Causeway Coast. Experience coffee with character. Shop Our Coffees
• •Our Great Taste award-winner, Oonagh, is a coffee fit for a queen. Named for the wife of legendary giant Finn McCool, this blend is both elegant and complex. With beans from Brazil and Colombia, it delivers a beautifully balanced cup with smooth notes of milk chocolate, almond, and a hint of sweet caramel. Perfect for your morning ritual or an afternoon escape. Brew a cup of legend.
• •A legendary deal: Get 15% off your favourite Causeway Coffee this weekend!
• •Headline: Tired of mediocre coffee? Body: You deserve better. At Causeway Coffee, we're obsessed with flavour. As a multi-award-winning roaster on the North Coast of Ireland, we prove that truly great coffee can be easy to make at home. Fast delivery, ethically sourced beans, and unforgettable taste. Find your new favourite coffee today. Button: Learn More