Brand Tone

aspirational and sophisticated, yet warm and caring

Brand Values

• •Design Excellence
• •Quality & Durability
• •Feline Well-being
• •Harmony between Pets and People

Best Practices

• •Lead with "Design," Follow with "Feline": Always frame the product first through the lens of aesthetics and style. Mention its elegance, minimalist design, or how it complements the home. Immediately follow up with how it benefits the cat (e.g., "A sculptural form that satisfies their natural climbing instinct.").
• •Use Elevated Vocabulary: Employ words like "elegant," "sculptural," "minimalist," "harmony," "aesthetic," and "sanctuary" instead of just "nice" or "functional." This reinforces the "luxury" aspect of the brand name.
• •Speak from a Shared Value: Write as one cat lover to another, but specifically to one who also values their home environment. Use "we" to create a sense of community (e.g., "We know you'd do anything for your cat, and we believe that shouldn't mean sacrificing your style.").
• •Highlight the "Why," Not Just the "What": Instead of saying "This cat tree has three perches," say "Three elevated perches provide the sense of security and oversight that cats instinctively seek." This demonstrates a deeper understanding of feline psychology.
• •Maintain Visual and Textual Consistency: Ensure the clean, minimalist, and warm aesthetic of the visuals is mirrored in the copy. Keep sentences clear and uncluttered. Use ample white space in website and email layouts. The copy should feel as clean and well-designed as the products themselves.

Social Perception

Positive but Niche, with low brand awareness and limited external visibility. The perception is primarily self-managed and positive within its direct audience, but otherwise neutral or obscure due to lack of widespread discussion.

Copy Examples

• •Headline: Don't Choose Between Your Cat and Your Style. Body: Your cat deserves a palace. You deserve beautiful design. CATTUSLUXURY brings harmony to your home with elegant, minimalist cat furniture built for their happiness and your aesthetic. Explore the collection.
• •Caption: Your cat’s world is looking up. Our wall-mounted shelves give your feline explorer the vertical space they crave, while giving you back your floor space. Engineered for safety, designed for style. #CattusLuxury #CatShelf #ModernCat
• •Title: The Skyscraper - Minimalist Cat Tree Description: More than a cat tree, it’s a piece of art. The Skyscraper is crafted from solid wood and plush, durable fabrics to provide the ultimate haven for rest and play. Multiple perches offer vantage points for curious cats, while the integrated scratching surfaces protect your furniture. Finally, a cat tree you won't want to hide.
• •Subject: Is Your Cat Furniture an Eyesore? Body: We believe your home should be a sanctuary for everyone in it—two-legged or four. That’s why we created CATTUSLUXURY. For a limited time, enjoy 15% off your first order and transform your space into one that celebrates both exceptional design and the love you have for your cat.
• •On-screen text: Ugly cat tree? ❌ Clutter? ❌ Happy cat & beautiful home? ✅ Voiceover/Audio: Up-tempo, stylish music. Caption: Your cat is the main character. Give them the set they deserve. ✨ Shop CATTUSLUXURY.