Brand Tone

Introspective and Raw, Empowering and Defiant, Creative and DIY, Darkly Humorous and Relatable

Brand Values

• •Authenticity
• •Vulnerability
• •Independence
• •Creative Growth

Best Practices

• •Embrace the Dichotomy: Always balance the dark with the light. Pair vulnerable, raw lyrics with "glittering" or "upbeat" pop production. Use words like "haunting yet danceable," "bold but shy," "devastatingly personal and universal."
• •Lead with Honesty: Frame everything from a place of authentic experience. Use "I" statements in social copy to reflect the personal nature of the songwriting, such as "It's a song about everything I'm not doing." This builds a direct, relatable connection with the audience.
• •Use the "Goth-Pop" / "Alt-Pop" Language: Consistently use the genre descriptors that critics and the artist herself have established. This reinforces the brand's unique niche and helps new fans quickly understand the sound.
• •Highlight the DIY Ethic: Mentioning that Cat is a self-producer, director, and writer adds a layer of authenticity and artistry that resonates with fans who value independence and creative control. It as a key part of her brand story.
• •Tell the Story Behind the Song: When promoting new music, share the inspiration or feeling behind it, as seen with the quotes about "Waster," "Easier," and "Some Days I'll Hate You". This provides context and deepens the listener's emotional connection to the work.

Social Perception

A Promising and Unique Voice, Honest and Nuanced, Sonically Distinct

Copy Examples

• •In My Head and In Your Speakers. The new single from Cat Turner is for anyone who's ever been their own worst enemy. 'Waster' is an electro-goth battle cry for the stronger side of you. Listen now if you dare.
• •Sad Dance Bops. We turned our angsty emotions into glittering upbeat pop. Cat Turner’s new track, 'Some Days I'll Hate You', is the song you can dance to and get in your feels with. The perfect soundtrack for your next hot-and-cold relationship.
• •Seeing Sounds. I don't just write the songs, I live in them. And now, you can see them. The official video for 'Easier' is out now. I co-directed and edited this one to bring the beautiful, messy, love-drunk chaos of the song to life. Link in bio.
• •If you like Grimes or Tove Lo, you’ll love Cat Turner. Looking for your new favorite angsty-electro-alt-pop artist? Galway's Cat Turner makes music for the beautifully complex moments in life. Raw vocals, driving synths, and brutally honest lyrics. Discover her 'Goth Pop' sound on the 'Contrast' EP.
• •Music from a place of necessity. Cat Turner is a self-produced singer and songwriter from Galway. What started as a necessary step to find her own sound has become a passion for creating raw, honest, and defiant electro-pop. Her music explores the complexities of love and self, wrapping universal truths in a sound that's both haunting and danceable. It’s for the late nights, the tough times, and the moments you finally feel free.