Brand Tone

Artisanal, Rustic, and Encouraging

Brand Values

• •Creativity and Empowerment
• •Handicraft and Authenticity
• •Connection to Place
• •Sustainability and Re-design
• •Community

Best Practices

• •Lead with "Create," Not Just "Buy": Frame your products as tools for creation. Use active, encouraging verbs like create, design, transform, craft, learn, and discover. The focus should be on the customer's potential, not just the product's features.
• •Embrace the Gotland Identity: Regularly mention Gotland. Use descriptive words that evoke the island's atmosphere: rustic, windswept, charming, natural, island-made. This unique sense of place is a powerful differentiator.
• •Use Artisanal Language: Emphasize the "hand-made" aspect. Use words like handicraft, artisanal, small-batch, workshop-made, and authentic. This reinforces the brand's core value of quality craftsmanship.
• •Showcase the Community: Feature user-generated content prominently. Share customer creations (with permission) and testimonials from workshop attendees. This builds social proof and reinforces the brand's community and empowering values.
• •Maintain a Warm and Welcoming Tone: Whether writing an ad, a product description, or a social media reply, the tone should always be approachable and encouraging. Use friendly greetings ("Hej!"), express excitement for customers' projects, and offer help and inspiration freely. This mirrors the positive, in-person experience customers have at the shop and workshops.

Social Perception

The public perception of Cattens Revir Gotland is overwhelmingly positive, centered on quality products, excellent customer service, inspiring and fun courses, and a unique, charming destination.

Copy Examples

• •From a simple mold to a garden masterpiece. ✨ We are constantly amazed by the beautiful things you create with our forms. Every piece tells a story. What will yours be? #CattensRevir #Betonghantverk #DIYGarden
• •Unleash your inner artist this summer on Gotland. 🎨 Join our concrete casting and painting workshop and learn to transform simple materials into timeless decor. No experience needed just a desire to create. Limited spots available. Book your creative escape!
• •The 'Vildros' Mold: Capture the untamed beauty of a wild rose in lasting concrete. This sturdy, easy-to-use latex mold is your first step to creating stunning, rustic accents for your home or garden. Perfect for beginners and seasoned crafters alike.
• •Cattens Revir: The Soul of Gotland, Crafted by Hand. We provide the tools and inspiration you bring the creativity. Explore our handmade decor and DIY supplies.
• •Psst... Our Summer Courses Are Here! ☀️ Hello creator! Ready to get your hands dirty? Our popular summer workshops on Gotland are now open for booking. Plus, discover our new collection of chalk paints perfect for your next redesign project.