Brand Tone

Humorous & Playful, Irreverent & Edgy, Informal & Relatable, Enthusiastic & Passionate (about cats)

Brand Values

• •Originality & Uniqueness
• •Fun & Entertainment
• •Community & Connection
• •Self-Expression
• •Not Taking Life Too Seriously

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang, humor, and references that resonate with your target demographic (younger, internet-savvy cat lovers). Use emojis and informal language where appropriate.
• •Embrace the Edge, But Be Mindful: While the "Cats on Drugs" name is provocative, ensure the humor doesn't become genuinely offensive or alienate the core audience. Maintain a playful irreverence.
• •Prioritize Visual-Verbal Harmony: Ensure the copy (captions, descriptions, ad text) consistently matches the quirky, colorful, and humorous visual style of the products and brand imagery.
• •Inject Personality Everywhere: From product descriptions and social media replies to error messages and email signatures, let the brand's unique, playful, and cat-loving personality shine through.
• •Create a "Tone of Voice" Guide: Develop a simple internal document outlining the key characteristics of the brand's voice (e.g., "Witty, informal, slightly absurd, cat-obsessed, meme-literate") with examples of do's and don'ts to ensure consistency across all communications, regardless of who is writing.

Social Perception

Amusing & Eye-Catching, Niche & Specific, Community-Focused, Quality & Design Appreciation, Potentially Polarizing (but embraced)

Copy Examples

• •Instagram Post (Product: Hoodie): "Warning: May cause uncontrollable purring and an urge to nap in sunbeams. 😹 Our new [Product Name] hoodie is here to make your catnaps legendary. Snag yours before the zoomies hit! #CatsOnDrugs #HoodieSeason #CatFashion #CrazyCatLady"
• •Facebook Ad (General Brand Awareness): "Tired of boring cat merch? So were we. Cats on Drugs brings you the freshest, funniest, and furriest designs that scream 'I love cats and I have a killer sense of humor.' Unleash your inner cool cat. Shop now! 👉 [Link]"
• •Product Description (T-shirt): "This isn't your grandma's cat t-shirt (unless your grandma is awesome). Featuring a [brief, funny description of the design], this tee is guaranteed to turn heads and start conversations. Made with 100% combed cotton for maximum comfort while plotting world domination with your feline overlord."
• •TikTok Video Caption (Humorous cat video featuring product): "My cat judging my life choices... while I wear this epic tee. 😂 Valid. #CatsOfTikTok #CatsOnDrugsMerch #FunnyCat #Relatable"
• •Email Subject Line (New Collection): "🙀 Holy Catnip! New Gear Just Dropped! 🙀"