Brand Tone

Playful and Humorous, Friendly and Approachable, Enthusiastic and Cheerful, Whimsical and Creative

Brand Values

• •Joy and Fun: Bringing happiness and lightheartedness into customers' lives through their products.
• •Love for Cats: A deep appreciation for felines and the unique bond humans share with them.
• •Creativity and Uniqueness: Offering original designs that stand out.
• •Quality: Providing high-quality products that customers can enjoy.
• •Community (implied): Connecting with a community of like-minded cat enthusiasts.

Best Practices

• •Embrace Cat Puns (Wisely): Sprinkle in cat-related puns and wordplay naturally. Don't overdo it to the point of being cringey, but use them to enhance the playful and humorous tone (e.g., "purrfect," "feline good," "pawsitive").
• •Speak the Language of Cat Lovers: Use terms, phrases, and humor that resonate with people who own or adore cats. Reference common cat behaviors, quirks, and the joys/challenges of being a cat parent.
• •Keep it Light and Positive: The overall feeling should be cheerful and fun. Avoid negative language or overly serious tones. Focus on bringing smiles to your audience's faces.
• •Use Emojis to Enhance Playfulness: Appropriate use of cat-themed emojis (😹, 🐾, 😼) and other cheerful emojis (✨, 🎨, 😊) can reinforce the friendly and whimsical tone, especially on social media.
• •Be Visually Consistent with Your Words: Ensure the playful and creative tone of the copy is matched by the visuals (product photos, graphics, illustrations). The words and images should work together to tell the same fun, feline-centric story.

Social Perception

Offers cute, fun, and relatable products for cat lovers. Has a distinct and appealing illustrative style. Is a source of lighthearted and enjoyable content for those who appreciate cats and cat-themed humor. Is perceived as a small, niche business with a passion for its theme.

Copy Examples

• •Instagram Post (New Product - Mug): Warning: May spontaneously start talking about cats. 😹 Our new 'Cat Conversationalist' mug is here to help you embrace your true self. Perfect for your morning purr-fee or evening tea! Grab yours and let the cat chats commence! #catsnscribbles #newmug #catlovergift #morningbrew #catlife
• •Product Description (T-shirt with a "Cattitude" design): Unleash your inner feline with our 'Cattitude' tee! This isn't just a t-shirt; it's a statement. Made from super-soft cotton for all-day comfort while you're busy ruling your kingdom (or just the couch). Get ready for compliments that are the cat's pajamas! 😼 #cattitude #catfashion #tshirtdesign #catsandscribbles #funnyshirt
• •Email Subject Line (Weekend Sale): Pawsome Weekend Deals Just Dropped! 🐾 Snag Some Feline Fun!
• •Website Banner (Holiday Promotion): Claw-some Holiday Gifts for Every Cool Cat & Kitten on Your List! 🎁 Shop Now for Purrfect Presents!
• •Instagram Story (Interactive - Poll): What's your cat's go-to 'scribble' spot? 🤔 A) Your keyboard 💻 B) The fresh laundry 🧺 C) Our latest notebook (we hope!) 📓 Vote now & check out our stationery for less destructive scribbling! 😉