Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Playful and Cute, Personal and Handmade

Brand Values

• •Handmade Quality and Craftsmanship: Repeated emphasis on products being handmade with precise care and fine materials.
• •Passion and Love for the Craft: The founder expresses that her soul is happiest when making the bows, and they are "wrapped with love."
• •Customer Happiness and Connection: A desire for customers to love the products and for the accessories to be part of their everyday lives and special moments. Encouragement for customer interaction on social media.
• •Uniqueness and Beauty: Offering gorgeous, unique collections of bespoke hair accessories.
• •Accessibility (Bows for Everyone): The belief that bows are for everyone, for all ages and occasions.

Best Practices

• •Embrace a Personal, Friendly Voice: Write as if you're talking to a friend. Use warm, inviting language. The founder's personal involvement is a key strength, so let that shine through.
• •Highlight the "Handmade with Love" Aspect: Consistently remind customers that products are crafted with care and passion. Words like "handmade," "crafted," "love," "care," and "passion" reinforce this value.
• •Use Playful and Positive Language: Incorporate words that evoke cuteness, joy, and charm (e.g., "darling," "pretties," "sparkle," "lovely," "adventure"). Use emojis where appropriate, especially on social media, to enhance the playful tone.
• •Tell a Story: Share snippets of the brand's journey, the making process, or how a product is envisioned to be part of a customer's life. This builds connection and reinforces the personal touch.
• •Maintain Visual and Textual Cohesion: Ensure that the visuals (photos, colors) on the website and social media align with the cute, vibrant, and handmade tone of the copy. Consistency across all touchpoints is key.

Social Perception

Positive for Product Quality and Design, Appreciation for the Founder's Story, Good Customer Service (Mostly), Price Point Consideration, Trusted Small Business

Copy Examples

• •✨ Sparkle alert! ✨ Our brand new collection of hand-finished pretties just dropped! Each bow is lovingly made in our cozy home studio, sprinkled with a little bit of magic and a whole lotta love. Which one are you adding to your adventures? Let us know below! 👇💖 #CatsAndBows #HandmadeWithLove #NewCollection #CuteAccessories #BowsForDays
• •Get ready to shine at every celebration! Our 'Starry Night' festive hairband is handcrafted with the finest shimmering fabric and delicate beadwork, designed to make you feel like the belle of theball. Each piece is a little work of art, made with passion right here at Cats & Bows. Because every day deserves a touch of sparkle! ✨
• •Looking for the perfect, heartfelt gift? 🎁 Our handmade bows and accessories are wrapped with love and ready to bring a smile! From tiny pigtail bows for your little one to elegant pieces for your bestie, find something unique that says 'you're special.' Shop now and share the joy! #CatsAndBows #HandmadeGifts #UniqueAccessories #SpreadLove
• •Hey there, lovely! Roshni here, the heart and hands behind Cats & Bows! 🥰 Did you know every bow you receive is a little piece of my dream? From a small hobby to a bustling home studio, your amazing support makes it all possible! I pour my passion into every stitch, hoping to add a little joy to your day. Thank you for being part of our wonderful cheerleading squad! 🎀 #CatsAndBowsJourney #PassionProject #HandmadeCommunity
• •Treat Your Tresses! 🌸 Get 15% off our entire collection of darling handmade bows this week only! Crafted with care, designed to delight. Don't miss out on adding a sprinkle of cute to your look! Shop happy! #CatsAndBowsSale #HandmadeBows #CuteStyle