Brand Tone

Empowering, Confident, Authentic, Relatable, Community-focused, Engaging, Culturally Proud, Celebratory, Friendly, Approachable, Playful, Energetic

Brand Values

• •Empowerment: Helping women feel confident and good about themselves.
• •Authenticity: Being true to oneself, reflected in the brand name's meaning and their story.
• •Quality & Comfort: Providing well-made, comfortable clothing suitable for pole dancing, with specific design considerations like wide crotches and high-stretch fabrics.
• •Affordability: Offering polewear that doesn't "break the bank" and provides good value.
• •Cultural Celebration & Heritage: Honoring and sharing their Mexican roots, and supporting Latina artisans through ethical production.
• •Community: Building a supportive and inclusive space for pole dancers.
• •Ethical Production: Partnering with small manufacturers offering fair wages and paid vacations in Mexico.

Best Practices

• •Embrace "Empowering Authenticity": Always aim to uplift and inspire. Share real stories (customer features, behind-the-scenes) and maintain the founders' genuine passion. Use words like "powerful," "confident," "authentic," "celebrate."
• •Infuse Cultural Pride Naturally: Weave in Spanish words or phrases where appropriate (e.g., "familia," "fuego," "fiesta") and share content related to Mexican culture, especially "La Catrina," in a way that feels genuine and educational, not forced.
• •Prioritize Community Engagement: Actively respond to comments and DMs with a friendly, approachable, and helpful tone. Continue to feature user-generated content and run polls/Q&As to make customers feel heard and valued.
• •Balance "Sexy & Confident" with "Comfortable & Practical": While highlighting the attractive and empowering aspects of the wear, always reinforce the comfort, quality materials, and thoughtful design features (like wide crotches, high-stretch fabric) that make it practical for pole dancing.
• •Keep it Affordable and Value-Driven in Messaging: Continuously reiterate the brand’s commitment to providing high-quality, beautiful polewear that is accessible and doesn't "break the bank," reinforcing the value proposition.

Social Perception

Positive & Appreciative, Supportive of Small Business, Culturally Interesting, Reliable for Quality & Fit, Engaged with Community

Copy Examples

• •Instagram Post (Image: Diverse group of dancers in Catrina Polewear): Unleash your inner FUEGO! 🔥 At Catrina Polewear, we're more than just outfits; we're a celebration of YOU – strong, vibrant, and unapologetically authentic. Handmade with love in Mexico, designed to make you feel as amazing as you are. What move makes you feel most powerful? Share below! #CatrinaPolewear #PoleDance #EmpoweredWomen #HechoEnMexico #PoleCommunity
• •Product Description (for a new colorful set): Dare to be vibrant in our new [Set Name]! Inspired by the lively spirit of Mexican fiestas, this set isn’t just about looking good – it’s about feeling incredible from the inside out. Crafted with our signature high-stretch fabric for ultimate comfort and a fit that moves with you, not against you. Wide-crotch design for worry-free routines. Ready to own the pole? #PoleWear #SexyConfidentComfortable #HandmadePolewear #CatrinaStyle
• •Email Newsletter Subject: 🔥 Feel the Confidence, Not the Price Tag! Hey Poler! 👋 Tired of choosing between quality and affordability? So were we! That's why Catrina Polewear was born – to bring you stunning, handcrafted polewear from Mexico that makes you feel sexy, confident, and comfortable without emptying your wallet. Discover your new favorite set and join our familia! [Link to New Arrivals]
• •TikTok Video Caption (Dancer performing a dynamic routine): Spin, climb, slay, repeat! 💃✨ Our [Product Name] shorts are here to keep up with your every move. Comfort? Check. Style? Double check. Confidence? Guaranteed! What’s your go-to power song for pole? #CatrinaPolewear #PoleDanceChallenge #PoleFitness #ComfortIsKey #Handmade
• •Website "About Us" Snippet: Founded by sisters Ana & Carolina, Catrina Polewear is a love letter to pole dance and our vibrant Mexican heritage. We believe every dancer deserves to feel powerful, comfortable, and authentically themselves. That's why we partner with Latina artisans to create high-quality, affordable polewear that’s as unique as you are. Because like La Catrina, we celebrate life, in every beautiful form. #ForPolersByPolers #EthicalFashion #CelebrateYourself