Brand Tone

Whimsical & Playful, Friendly & Welcoming, Passionate & Enthusiastic, Charming & Quaint

Brand Values

• •Love for Cats
• •Curated Quality
• •Support for Independent Artists & Businesses
• •Community
• •Joy & Fun

Best Practices

• •Embrace the "Cat" Puns (Judiciously): Sprinkle in cat-related puns and wordplay to maintain a lighthearted and thematic tone (e.g., "purr-fect," "claw-some," "meow-nificent"). Don't overdo it to the point of being cheesy, but a playful touch is on-brand.
• •Speak from a Place of Genuine Cat Love: Let the passion for cats shine through. Use enthusiastic and warm language that resonates with fellow cat lovers. Share anecdotes or relatable cat behaviors.
• •Keep it Friendly and Approachable: Use conversational language. Imagine you're talking to a friend who also adores cats. Avoid overly formal or stiff corporate speak.
• •Highlight Uniqueness and Quality: Emphasize what makes the products special – whether it's being handmade, sourced from an independent artist, or simply a unique find. This reinforces the value of a curated selection.
• •Visual Storytelling Alignment: Ensure the copy complements the visual content. If an image is playful, the copy should match. If it showcases a beautifully crafted item, the copy should highlight its quality and charm.

Social Perception

Positive & Beloved by Cat Lovers, Unique & Niche, Supportive of Local and Small Businesses, A Destination

Copy Examples

• •Purr-adise found! 🐾 Cat on the Corner is your one-stop shop for everything fabulously feline. Spoil your kitty, treat yourself, and find the most claw-some gifts for the cat lovers in your life. Visit us on Main Street in Catskill or shop online – happiness is just a whisker away!
• •New Meowtropolis Alert! 🧸 This adorable [Toy Name] just pounced into the shop, and it's already a hit with our discerning feline testers. Guaranteed to unleash hours of purr-layful fun. Get yours before they're all batted away!
• •Wear your cat love on your sleeve (literally!). Our latest collection of tees and accessories is here, designed for humans who know that life is just better with cats. Soft, stylish, and purr-fectly you!
• •Deck the paws with boughs of holly! 🎄 Looking for the purr-fect stocking stuffers or a unique gift for your favorite cat person? From cozy catnip toys to charming home decor, we've got everything you need to make this holiday season the cat's meow!
• •What's your cat's silliest habit? 😹 Share in the comments below! We love hearing about your furry friends. At Cat on the Corner, we're all about celebrating the quirky, lovable, and endlessly entertaining world of cats!