Brand Tone

Caring and Responsible, Helpful and Informative, Positive and Joyful, Trustworthy and Quality-Focused, Community-Oriented

Brand Values

• •Safety
• •Quality
• •Animal Welfare & Enrichment
• •Customer Empowerment (DIY)
• •Honest Service & Value for Money
• •Innovation

Best Practices

• •Prioritize Safety and Well-being: Always frame the product benefits around the safety, health, and happiness of cats, and by extension, the peace of mind of their owners.
• •Use Positive and Emotive Language: Words like "happy," "safe," "joy," "bliss," "enrichment," and "peace of mind" resonate with the emotional connection people have with their pets.
• •Be Helpful and Empowering: Provide clear, straightforward information, especially regarding DIY aspects. Make customers feel capable and supported in creating their catios.
• •Emphasize Quality and Durability: Consistently mention the high-quality materials, UV protection, and strength of the netting to reinforce trust and the long-term value of the products.
• •Foster a Sense of Community: Encourage user-generated content (photos, stories) and use inclusive language that speaks to "cat lovers" or "cat parents," making them feel part of a caring group.

Social Perception

Positive, Life-Improving for Cats, Reliable and Trustworthy, Advocate for Responsible Pet Ownership

Copy Examples

• •Headline: Peace of Mind for You, Outdoor Bliss for Your Cat. Body: Let your feline friend explore the sights, sounds, and smells of the outdoors without the worry. Our durable, easy-to-install cat netting creates a safe haven for adventure. Give them the enrichment they crave and the security you need. Shop Catnetting today!
• •Headline: Your Balcony + Our Netting = One Happy, Safe Cat. Body: Transform your balcony, patio, or yard into a secure cat paradise! Catnetting provides high-quality, UV-treated netting that’s built to last. Easy DIY installation means your purrfect catio is just a weekend project away.
• •Headline: Protecting Whiskers and Wildlife. Body: Love your cat? Love your local birds? With Catnetting, you don’t have to choose. Provide a secure outdoor space for your cat while keeping wildlife safe. It’s responsible pet ownership made easy.
• •Headline: DIY Catios Made Simple. Quality You Can Trust. Body: Dream of giving your cat a safe outdoor space? Our premium cat netting and accessories, backed by helpful guides and customer support, make it easy to build the catio of their dreams. Strong, reliable, and cat-approved!
• •Headline: Sunbeams, Breezes, and Total Safety. That's the Catnetting Promise. Body: Every cat deserves to feel the sun on its fur and the wind in its whiskers. Our enclosures offer the perfect blend of outdoor freedom and secure containment. See why thousands of cat parents trust Catnetting.