Brand Tone

Helpful and Supportive, Trustworthy and Reliable, Caring and Responsible, Friendly and Approachable, Empowering

Brand Values

• •Cat Welfare & Safety
• •Quality and Durability
• •Customer Satisfaction & Support
• •Responsible Pet Ownership
• •Affordability and Value for Money
• •Innovation

Best Practices

• •Prioritize Pet Well-being: Always frame the product benefits around the cat's safety, happiness, and enrichment, as well as the owner's peace of mind and the protection of wildlife.
• •Be Genuinely Helpful: Provide clear, concise information. Offer practical advice, tips, and support through all copy, from product descriptions to blog posts and social media captions.
• •Use Positive and Encouraging Language: Words like "happy," "safe," "freedom," "adventure," "enjoy," and "thrive" resonate with the brand's values. Avoid overly technical jargon unless explained clearly.
• •Showcase Customer Success & Community: Incorporate user-generated content, testimonials, and stories in your marketing materials. This builds trust and reinforces the positive impact of the products.
• •Maintain a Friendly yet Professional Voice: While cat puns and playful language ("CAT-tastic," "purrfect") can be used sparingly, especially on social media, the overall tone should remain reliable and authoritative when discussing product quality and safety. Ensure information about product specifications and safety features is always clear and accurate.

Social Perception

Trusted Supplier, Enabler of Cat Happiness and Safety, Advocate for Wildlife Protection, DIY-Friendly, Good Customer Service

Copy Examples

• •Headline: Give Your Cat the Safe Outdoor Freedom They Crave! Body: Tired of worrying about your adventurous feline? Our high-quality, easy-to-install cat netting and enclosures provide a secure paradise for your cat to explore, play, and bask in the sun, all while keeping them safe from outdoor dangers and protecting local wildlife. Build your dream catio today!
• •Headline: DIY Catios Made Simple. Happy Cats Guaranteed. Body: Unleash your creativity and build the perfect outdoor haven for your furry friend with Catnets! Our durable netting is designed for easy handling and lasting security. Plus, with our helpful guides and fantastic customer support, your cat will be enjoying their new "purr-adise" in no time.
• •Headline: Quality That Keeps Tails Wagging (and Birds Safe!). Body: At Catnets, we're serious about safety – for your beloved cat and your local wildlife. That’s why our UV-treated, pre-stretched netting is built tough to withstand curious claws and harsh weather, ensuring years of secure outdoor enjoyment. Invest in peace of mind.
• •Headline: From Balcony Bliss to Backyard Kingdoms: We've Got You Covered. Body: No space is too big or too small to create a safe outdoor zone for your cat. Whether it's a cozy balcony setup or a sprawling backyard adventure playground, Catnets offers versatile and affordable solutions to suit every home and every feline personality. Explore our range!
• •Headline: Join Thousands of Happy Cats (and Owners!). Body: Discover why Catnets is Australia's leading choice for cat enclosures. With over 6900 happy feline friends (and counting!), our customers rave about the quality, ease of installation, and the joy it brings to their pets. See their amazing creations and get inspired!