Brand Tone

Authentic & Sincere, Caring & Nurturing, Appreciative, Simple & Direct

Brand Values

• •Natural Ingredients
• •Handcrafted Quality
• •Customer Well-being
• •Transparency
• •Community/Customer Connection

Best Practices

• •Always Prioritize "Natural" and "Gentle": Ensure these concepts are woven into product descriptions, social media updates, and all customer communications. Use words that evoke nature, purity, and care.
• •Speak Directly and Sincerely: Avoid overly corporate or salesy language. Write as if you're having a genuine conversation with a friend about skincare you believe in.
• •Highlight the "Handcrafted" Aspect: Remind customers of the personal touch and attention to detail that goes into each product. This builds trust and differentiates from mass-produced items.
• •Focus on Benefits and Solutions: Clearly articulate how the natural ingredients solve customer problems (e.g., dryness, sensitivity) in a gentle, effective way.
• •Show Gratitude and Build Community: Regularly thank customers for their support. Encourage interaction and feedback, fostering a sense of belonging and shared values around natural living.

Social Perception

Positive, Trusted for Sensitive Skin, Small Business Charm, Disappointment at Closure

Copy Examples

• •Treat your skin to the gentle touch it deserves. ✨ Our [Product Name] is handcrafted with love and only the purest natural ingredients like [Key Ingredient 1] and [Key Ingredient 2]. Perfect for soothing even the most sensitive skin. #CatlinNaturals #NaturalSkincare #HandmadeWithCare #SensitiveSkinFriendly
• •Ever wonder what goes into your favorite [Product Name]? We believe in transparency and the power of nature. Here's a peek at how we carefully select and blend our ingredients to bring you skincare that truly nurtures. [Link to blog post or a short video clip]. #TheNaturalDifference #HandcraftedGoodness #BehindTheScenes #SkincareJourney
• •Email Newsletter Subject Line: Kind to Your Skin, Kind to Nature 🌿 Discover Our Latest... Body Snippet: At Catlin Naturals, we pour our hearts into creating skincare that you can trust. Our [New Product/Featured Product] is no exception, packed with [Benefit 1] and [Benefit 2] thanks to its all-natural formula. Experience the gentle difference...
• •Pure. Simple. Naturally You. Discover handcrafted skincare made with ingredients you can pronounce and results you'll love.
• •Tired of harsh chemicals? Your skin is, too. Catlin Naturals offers a soothing escape with our range of all-natural, handcrafted soaps, butters, and balms. Gently effective, always. Shop now and feel the natural difference. [Link to Shop]