Tono de Marca

friendly, whimsical, and heartfelt

Valores de Marca

• •Artistry and Originality
• •Friendship and Personal Connection
• •Simplicity and Joy
• •Quality and Curation

Mejores Prácticas

• •Lead with the Story: Always circle back to the brand's origin. Remind customers that the products are born from a friendship and a passion for art. This personal touch is a key differentiator.
• •Use "Friendly" Language: Employ conversational and approachable language. Use words like "we," "our," and "your" to create a sense of community and direct connection with the customer.
• •Emphasize "Simple, Artful, Fun": This motto should be a guiding principle for all copy. Ensure product descriptions and marketing materials reflect these three qualities in their wording and sentiment.
• •Highlight the Artist: Consistently credit Julie Baker and her unique artistic style. This reinforces the value of originality and the special nature of the products.
• •Focus on the Feeling: The copy should not just describe the product, but the feeling it evokes—joy, a smile, a moment of simple pleasure. This emotional connection will build a more loyal customer base.

Percepción Social

The brand is perceived as a small, artist-driven business that offers unique, cheerful products. Its story is relatable and likely appeals to consumers who support small businesses and value handcrafted or originally designed items. Customers on its Etsy shop provide positive feedback.

Ejemplos de Copy

• •Start your day with a smile. Our new watercolor mug, fresh from the imagination of artist Julie Baker, is here to add a splash of fun to your morning coffee. Simple, artful, and guaranteed to be your new favorite.
• •It all started with a trip and a shared dream between friends. Welcome to Catlett Creek Designs, where we turn whimsical watercolor art into joyful items for your home and life. Explore our collections and find something that makes you happy.
• •Brighten your kitchen with a touch of art. Our super-absorbent microfiber towels feature exclusive Julie Baker designs, blending style and function. Because chores are better when they're cheerful.
• •We believe in simple, artful, and above all else, fun. Catlett Creek Designs is more than a store; it's a celebration of friendship, creativity, and finding delight in the little things. Every item is designed to bring a little piece of that joy into your home.
• •A Little Fun for Your Inbox (and Your Home!)