Brand Tone

wholesome, caring, trustworthy, personal, warm, reassuring, sincere, and dependable

Brand Values

• •Natural and Safe Ingredients
• •Pet Safety
• •Family-Centric
• •Faith-Inspired
• •Authenticity
• •Care

Best Practices

• •Lead with the "Pet-Safe" Promise: This was the brand's strongest unique selling proposition. Every piece of copy, from product descriptions to social media posts, should have reinforced the safety and non-toxic nature of the products for pets.
• •Tell the Family Story: Consistently weaving in the narrative of the founder as a mother and the business being family-operated would have maintained the brand's wholesome and trustworthy feel. Sharing personal anecdotes could enhance this connection.
• •Use Warm and Reassuring Language: Words like "cozy," "comfort," "worry-free," "blessed," and "love" should be staples in the brand's vocabulary to reflect its caring tone.
• •Incorporate the Motto: The motto "Clean You Can Trust. Love You Can Smell." was a powerful and succinct summary of the brand's values. It should have been used frequently across the website, product packaging, and marketing materials.
• •Embrace the Niche: The name "Cat Lady Candle Co." is specific and proud. The brand should have leaned into this identity, creating content that celebrates cat ownership and the special bond between people and their pets, fostering a strong community around this shared identity.

Social Perception

A reliable, small-batch creator of high-quality, safe-for-the-whole-family products. Perceived as approachable and speaking to a niche of pet lovers. Gaining trust from animal lovers due to pet-safety emphasis. Appealing to customers valuing authenticity and connection, positioned as a comprehensive and conscientious choice for natural home and body care.

Copy Examples

• •Your Furry Friends Say Thank You. Finally, a candle you can burn without worry. At Cat Lady Candle Co., our hand-poured, natural soy candles are pet-safe, so you can fill your home with scents you love, and love that your pets are safe.
• •From Our Family to Yours. As a mom of 4 kids and 10 fur babies, I know how important it is to have a clean, safe home. That's why every product is made with a mother's touch and a promise: Clean You Can Trust. Love You Can Smell.
• •The Scent of a Worry-Free Home. Stop guessing if your home fragrance is safe for your pets. We've done the homework for you. Our eco-friendly ingredients are non-toxic and pet-safe, guaranteed. Welcome to the cozy difference.
• •More Than a Candle. It's a Blessing. Inspired by faith and a love for all God's creatures, each of our products is made and blessed with love right here in California. Bring home the scent of comfort and peace of mind.
• •The Perfect Gift for the Cat Lover in Your Life. Looking for a gift that's both thoughtful and practical? Our natural home and body products are curated for those who believe pets are family. It’s the purr-fect way to show you care.