Brand Tone

Trendy, Youthful, Confident, Inclusive, and Conscious

Brand Values

• •Innovation & Trendsetting
• •Quality
• •Vegan & Cruelty-Free
• •Brazilian Identity
• •Inclusivity & Self-Expression
• •Socio-environmental Consciousness

Best Practices

• •Embrace "Trendy Vernacular" Authentically: Use current slang, emojis (✨, 💅, 💖, 🔥), and a conversational style relevant to the target (youthful, fashion-aware) audience, but ensure it feels natural to the brand and not forced. Stay updated on social media language.
• •Highlight Core Values Consistently: Weave in keywords like "vegan," "cruelty-free," "Brazilian," "trendy," and "high-quality" naturally into product descriptions, social media captions, and all communications.
• •Visual-Verbal Synergy: Ensure the playful, vibrant, and fashion-forward tone of the copy is matched by equally dynamic and stylish visuals on the website and social media.
• •Empower and Include: Use language that makes everyone feel welcome and celebrated. Focus on self-expression and how the products help individuals showcase their unique style.
• •Create a Mini Style Guide: Document key brand voice adjectives (e.g., vibrant, cool, conscious, confident, inclusive), preferred terminology, "do's and don'ts" (e.g., do use emojis, don't be overly formal), and examples of on-brand copy for different channels (Instagram caption vs. product description). This ensures consistency even if multiple people are creating content.

Social Perception

Positive association with trends & youth, ethical appeal, emerging brand, influencer endorsed, customer service

Copy Examples

• •Headline: Dive into #CathyBeauty! 🌈 Your vibe, your colors. 100% Vegan, 100% You. ✨ Body: Get ready to express every shade of you! From São Paulo streets to global trends, our latest collection is pure fire. Go vegan, go vibrant, go Cathy!
• •Headline: Level Up Your Look with Cathy Beauty! 💅💄 Body: Why fit in when you were born to stand out? Cathy Beauty brings you luxury-inspired, cruelty-free cosmetics that keep up with your every mood. #GoCathyGoTrendy
• •Headline: Welcome to Cathyland – Where Beauty is Always in Bloom! 🌸 Body: We’re 100% Brazilian, 100% vegan, and 100% obsessed with bringing you the hottest trends and top quality. Feel special, feel seen, feel Cathy.
• •Headline: Your Beauty. Your Rules. Cathy Beauty. 🇧🇷 Body: Inspired by the world, made in Brazil. Our latest vegan collection is all about celebrating YOU. High-performance makeup and dreamy nail colors for every style, every story.
• •Headline: Obsessed is an understatement. Meet your new faves from Cathy Beauty! Body: Cool, conscious, and totally irresistible. Our new [Product Name, e.g., "Glow Up Blushes"] are here to shake up your beauty routine. Vegan, cruelty-free, and packed with good vibes only!